Silver Oak, the premier Cabernet winery in Napa Valley, partnered with Cuker to launch holiday gift guides and a Fall/Holiday digital marketing strategy focused on the winery’s high season of August through December.
Cuker created a comprehensive content strategy for the holiday gift guides, and designed the landing pages with enhanced branding and contemporary styling for the holiday seasons.
The Holiday Gifts Guide features merchandising categories such as “For Your Holiday Table,” and “For The Collector,” as well as offering a personalized wine bottle etching option. The Corporate Gifts Guide focuses on educating potential customers on the concierge service offerings, while also featuring product merchandising to convert corporate shoppers of all budgets.
Cuker is complementing its existing search engine optimization (SEO) initiatives by activating digital marketing campaigns on multiple channels including search, retargeting, and social advertising. Cuker’s highly targeted approach focuses on maximizing brand awareness and driving sales through the website during the holiday season.
With compelling call-to-actions on the gift guides and marketing campaigns, shoppers are sure to find the perfect gift for the wine lovers, party hosts, family members and friends on their list.
About Silver Oak Established in 1972, Silver Oak Cellars is the premier Cabernet Sauvignon winery on the West Coast. Silver Oak is located on two separate estates in Alexander Valley and Napa Valley, California. As an industry leader, Silver Oak devotes all resources into producing a “deliciously drinkable” Cabernet Sauvignon. To learn more, please visit www.silveroak.com.