Twomey – Easy to Love Wines, Rooted in Place
Digital Marketing
Cuker partnered with Twomey - from the Silver Oak family and makers of a variety of Pinot Noir, Merlot and Sauvignon Blanc collections - to grow awareness, engagement, traffic and sales during the holiday season.
Twomey makes delicious, food-friendly wines that are versatile and easy to love. Combining a philosophy of continuous improvement, 75 years of winemaking experience, and a sense of curiosity - that’s what roots Twomey in place.
We put in motion an integrated digital marketing strategy for Twomey for the holiday season, which included both search and social campaigns. These were aimed at increasing brand awareness and boosting revenue during the busiest time of year.
Our search team implemented text ads for both branded and non-branded campaigns, further increasing impressions and clicks to the site.
Our social team executed Twomey’s ads on Facebook, capturing an audience of wine lovers and boosting sales for its most popular wines.
Through our efforts, we helped generate a 22%+ increase in YOY revenue and sessions, as well as 17%+ YOY increase in new users and 8% YOY increase in transactions.
Key Results
22%+
Revenue and Sessions
YOY increase
17%+
New Users
YOY increase
8%
Transactions
YOY increase
