A Quik Peek Behind The (Green) Screen
Skateboarding is truly a universal sport. When you combine that with a truly universal and legendary brand such as Quiksilver, you know great things are going to happen. Lets add one of the greatest skateboarders of all time, Tony Hawk, to the equation and then you know you really have something special.
Quiksilver came to Cuker to create and execute a "Top Secret" viral campaign for their skate division. Working with a great team of project managers, technical directors, ramp builders and the Quik skate team, Cuker set out to create something that has never been seen before in the skate industry.
Without giving too much away, they ended up in a massive green screen studio in San Diego with the entire Quiksilver skate team ripping on a variety of green ramps built by Jeff King. The camera was rolling. The skaters were amped and flying. The vibe was good.
Tony Hawk was twittering about it. Fuel TV was documenting it. Cuker got the shots. They are now in the process of bringing the viral project to life on the web. Keep your eyes open for an update. The Quik Skate viral video will be out and ready to spread soon!