DC Viral Video Top 10 on YouTube

Last week the "Gymkhana 2" Video featuring Ken Block went viral with the 9th highest views of all videos on YouTube. The video finished the week with over 2 million views. DC worked with Cuker Interactive to launch the campaign website and web marketing strategy. The campaign website features behind the scenes footage, downloads, and DC products. We are using the viral video as a tool to create awareness for the DC brand and product line and drive traffic to the DC website.

Cuker is also implementing DC's search engine strategy so that DC is at the top of search engines when people search for the video. The result has been a significant increase in traffic to the website and a wide spread viral buzz online.