Mobilizing for the Holiday Sales Rush
Think mobile optimization and mCommerce are ghosts of Christmas Future? Bah humbug! If you're being a Scrooge about mobile, you're missing out on a huge revenue stream in the biggest sales season of 2010. Need proof that the future is already here?
* ABI Research says mCommerce sales to hit $2.4 billion in 2010 * eBay recorded a record $500 million in mobile commerce in 2009 and this grew by 146% on Black Friday 2010 * On Black Friday of 2009, mobile payments through PayPal grew 650% over same day last year * According to a survey of consumer retail spending and trends, 41% of consumers have used a Web-enabled mobile phone to shop online * At Gilt, purchases made from consumers' iPhones and iPads now account for about 10% of the company's business * On average mobile shoppers spend over $100 per month on mobile purchases