Mobilizing for the Holiday Sales Rush

Think mobile optimization and mCommerce are ghosts of Christmas Future? Bah humbug! If you're being a Scrooge about mobile, you're missing out on a huge revenue stream in the biggest sales season of 2010. Need proof that the future is already here?

* ABI Research says mCommerce sales to hit $2.4 billion in 2010 * eBay recorded a record $500 million in mobile commerce in 2009 and this grew by 146% on Black Friday 2010 * On Black Friday of 2009, mobile payments through PayPal grew 650% over same day last year * According to a survey of consumer retail spending and trends, 41% of consumers have used a Web-enabled mobile phone to shop online * At Gilt, purchases made from consumers' iPhones and iPads now account for about 10% of the company's business * On average mobile shoppers spend over $100 per month on mobile purchases

Published on .

More to Read

Creating Personalized Experiences with Zero Party Data

Consumer data is one of the hottest topics in digital marketing and advertising. Unlike other forms of information, such as third-party data, zero-party data is collected directly and voluntarily from customers themselves. It’s influencing how businesses interact with their cust…

Ways to Reduce Shopping Cart Abandonment

When we shop online, there are many reasons that stop us from hitting the ‘complete your order’ button at checkout. We’ve all been there. Here’s a scenario: you’re in the process of buying something you really want, you click the “add to cart” button. Then at checkout, you ask y…

How Data Helps Shape Brand Storytelling

Since prehistoric cave drawings of the Magdalenian age, humans have used information to communicate, entertain, and record daily events. Though much has changed over the last ten thousand years, we are still storytellers…utilizing technology, analytics, and data to shape meaning…

What are NFTs and How Can Brands Use Them?

In the digital world, NFTs are everywhere! And they’re generating huge amounts of buzz…and coin. Take for instance the ‘Nyan Cat’ meme (an animated cat with a pop tart body that glides through space), it cashed in $600,000 last year. That’s just one example of how collected digi…

The Impact of Cryptocurrency on eCommerce

Cryptocurrency, such as Bitcoin and Ethereum, has become one of the hottest tech trends seen in years. It’s hard to ignore the effect that blockchain technology has on eCommerce. Large eCommerce sites have been taking notice, supporting cryptocurrency payments from Coinbase, Bit…

Understanding the Metaverse and its Impact on the Future of Digital Marketing

The metaverse – it’s a virtual environment that is vast, mysterious, and rapidly expanding. Right now, the term seems to be everywhere. Facebook has even transformed its name to ‘Meta’, reflecting its desire to build a next-generation internet based on augmented and virtual real…

Ready to Grow your Digital Business?

Let's Talk