A Swell Campaign for a Really Good Cause
A recent email campaign by Swell.com is a good example of a cool brand partnering with a nonprofit to spread awareness and raise money for a great cause. The "Sport & Support" promotion featured the Heal Japan Tee by Andy Davis, with 100% of the proceeds going to the Japanese Red Cross Society.
Studies show that cause marketing is not only a generous business practice, it also works - consumers are up to 74% more likely to choose a brand when their purchase supports a good cause. Make sure your business is leveraging its broad influence to benefit the community while raising brand awareness and generating revenue. As Rob Machado and Kelly Slater can attest to with the Swell campaign, charitable giving is always cool.