The Social Consumer
There's no doubt that social media has shifted the consumer landscape, both online and offline. Whether they're buying a house or a hamburger, consumers now base purchasing decisions more and more on what their peers think - and with the proliferation of social platforms like Facebook, YouTube, review sites and blogs, it's easier than ever to collect that feedback instantaneously.
Today's consumer is social and savvy, and their channels of influence can't be overlooked. While all digital channels play an important role in a brand's holistic marketing strategy, brands must understand and leverage the channels that most influence the social consumer. Check out a great infographic that analyzes today's social consumer here!