Digital Advertising Expected to Surpass Print in 2012
Traditional advertising may not be dead but it's clearly declining, and the next few years could prove fatal. Research from the Newspaper Association of America paints a bleak picture: the estimated revenues of $21 billion in 2011 were the lowest in 60 years, and were less than half of the $46 billion spent just four years ago in 2007. Since the late 1990's, print newspaper ad revenues have fallen by two-thirds.
The prognosis for digital? Much brighter - industry analyst Forrester expects online advertising to reach a healthy $77 billion by 2016, and later this year, online advertising is expected to surpass print for the first time ever.