COVID-19: We are helping businesses adapt and thrive through digital innovation and marketing. Our clients are seeing 80%+ growth. Learn More

As eCommerce Explodes, Online Shoppers Set Higher Expectations

There’s no question that eCommerce is hot these days – so hot that sales in the U.S. are expected to reach a staggering $224 billion this year. So what’s the catch? As eCommerce grows, online shoppers are beginning to demand more from their favorite online retailers. Shoppers want helpful and knowledgeable customer service representatives across all sales channels, especially online. They also expect to be able to look up product availability online before going to local brick-and-mortar stores, and want the option to purchase online for pickup and returns at retail stores.

Some ways to stand out in the crowded online marketplace – provide a close, real-time integration between online and in-store inventory, enhance the overall user experience through interactivity, and leverage mobile marketing...shoppers are now using mobile apps in-store for price comparisons, QR code scanning for product information, and coupons, with 79% of U.S. smartphone users either using or interested in using location-based coupons.

With the right blend of eCommerce, mobile, and in-store sales support, retailers can look forward to an increasingly bright future online.

Published on .

More to Read

Millennials

Preparing Your Customer Experience For A Millennial Audience

With over 72 million, millennials have taken over baby boomers to be the largest group of consumers in the U.S. Born between 1981 and 1996, millennials are the first generation to grow up with social media, immediate real-time responses, smartphones, and constant access to infor…

Gift Logo on Keyboard Button

Helpful Tips to Prepare Your Digital Marketing For the Holiday Season

Who’s ready for the holidays? As the holiday season gets closer and the pandemic continues to evolve, businesses everywhere want to know what’s in store for the upcoming season. Will eCommerce have the same impact as it did last year? Will it continue to grow? Should brands put …

Leveraging Big Data

How to Leverage Big Data for Smarter Marketing

In the next decade, a major part of your business success will depend on how you leverage ‘big data’. Businesses today collect huge volumes of data at incredibly high speeds. With the rise of social media, [2.5 quintillion bytes](https://seedscientific.com/how-much-data-is-creat…

Culture for Digital Age

Building a Culture for the Digital Age

The new digital age requires businesses to proactively adapt and evolve. Companies need to utilize advanced technology, analyze online customer behavior, and cultivate a harmonious culture within a more distributed (remote and hybrid) workforce. Many past models and traditional …

10 Things That Will Make Customers Love Your Brand

10 Things That Will Make Customers Love Your Brand

With so many brands out there, providing endless choices for millions of consumers – how do you get people to love your brand? Trust is one of the most valuable traits between a brand and a customer. Yet trust doesn’t just grow on trees. Brands must earn that trust, which is a …

5 Keys To eCommerce Success

5 Keys to eCommerce Success

In recent years, we’ve all become aware of the importance of eCommerce. A gold-standard user experience is now expected by your customers. In fact, global retail eCommerce sales are predicted to surpass 4.9 trillion dollars in 2021. Numbers like this only suggest the business de…

Ready to Grow your Digital Business?

Let's Talk