As eCommerce Explodes, Online Shoppers Set Higher Expectations

There’s no question that eCommerce is hot these days – so hot that sales in the U.S. are expected to reach a staggering $224 billion this year. So what’s the catch? As eCommerce grows, online shoppers are beginning to demand more from their favorite online retailers. Shoppers want helpful and knowledgeable customer service representatives across all sales channels, especially online. They also expect to be able to look up product availability online before going to local brick-and-mortar stores, and want the option to purchase online for pickup and returns at retail stores.

Some ways to stand out in the crowded online marketplace – provide a close, real-time integration between online and in-store inventory, enhance the overall user experience through interactivity, and leverage mobile marketing...shoppers are now using mobile apps in-store for price comparisons, QR code scanning for product information, and coupons, with 79% of U.S. smartphone users either using or interested in using location-based coupons.

With the right blend of eCommerce, mobile, and in-store sales support, retailers can look forward to an increasingly bright future online.

Published on .

More to Read

Creating Personalized Experiences with Zero Party Data

Consumer data is one of the hottest topics in digital marketing and advertising. Unlike other forms of information, such as third-party data, zero-party data is collected directly and voluntarily from customers themselves. It’s influencing how businesses interact with their cust…

Ways to Reduce Shopping Cart Abandonment

When we shop online, there are many reasons that stop us from hitting the ‘complete your order’ button at checkout. We’ve all been there. Here’s a scenario: you’re in the process of buying something you really want, you click the “add to cart” button. Then at checkout, you ask y…

How Data Helps Shape Brand Storytelling

Since prehistoric cave drawings of the Magdalenian age, humans have used information to communicate, entertain, and record daily events. Though much has changed over the last ten thousand years, we are still storytellers…utilizing technology, analytics, and data to shape meaning…

What are NFTs and How Can Brands Use Them?

In the digital world, NFTs are everywhere! And they’re generating huge amounts of buzz…and coin. Take for instance the ‘Nyan Cat’ meme (an animated cat with a pop tart body that glides through space), it cashed in $600,000 last year. That’s just one example of how collected digi…

The Impact of Cryptocurrency on eCommerce

Cryptocurrency, such as Bitcoin and Ethereum, has become one of the hottest tech trends seen in years. It’s hard to ignore the effect that blockchain technology has on eCommerce. Large eCommerce sites have been taking notice, supporting cryptocurrency payments from Coinbase, Bit…

Understanding the Metaverse and its Impact on the Future of Digital Marketing

The metaverse – it’s a virtual environment that is vast, mysterious, and rapidly expanding. Right now, the term seems to be everywhere. Facebook has even transformed its name to ‘Meta’, reflecting its desire to build a next-generation internet based on augmented and virtual real…

Ready to Grow your Digital Business?

Let's Talk