X-1 Featured on The Today Show
What a great way to start the week! This past Monday, our client X-1 was featured on The Today Show with Kathie Lee and Hoda. X-1, formerly H2O Audio, the most trusted brand in waterproof audio solutions for swimmers and aquatic athletes, recently recognized a new market opportunity for their innovative waterproof technology. H2O decided to expand their brand beyond just water sports, creating weatherproof and sweatproof headphones and cases for running, triathlon fitness, outdoor sports and more. That’s where Cuker stepped in. We were given the opportunity to create a new brand name, logo, tagline, packaging and eCommerce store for X-1.
The ladies on The Today Show selected the X-1 Momentum Headphones as one of their favorite things this week. Kathie Lee and Hoda explained the full product functionality including water resistance, ultra-light design, stay put fit, and the iPhone compatible remote and mic. Kathie Lee and Hoda, we must agree that they are our “favorite headphones ever” too!