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Cuker @ Adobe MAX 2013

Some of the Cuker design team recently had the opportunity to venture all the way up north to Los Angeles for Adobe MAX 2013. Known as THE creativity conference, MAX is "where the world's creative minds collide." Our team was fortunate enough to hear some of the world's creative and visionary leaders in our industry speak and tell stories of past experiences both good and bad. From the foul-mouthed real life, tell it like it is, tall tales of Aaron Draplin, to the larger than life ideas and projects of design veteran Paula Scher, they came home inspired and ready to create (and glad to not be in Los Angeles anymore.)

Adobe made sure that a conference about design and programming was anything but dull. Rainn Wilson, Dwight from "The Office", spoke and hosted Adobe's sneak peek session in which they showcased what products Adobe was currently working on to change/better the way we create. It was an added plus that following the sneak peeks, Adobe shut down a block in downtown LA for tons of free food & drinks for conference attendees with interactive art installations and displays encouraging the community to interact with one another to create something new and unique. Oh, and The Black Keys played.

It's not breaking news that design/development is going the way of the mobile device and tablet. But our team did take part in a couple sessions to learn more about a program Adobe is working on called Edge Reflow in which you will be able to open a photoshop file in the program, scale your art board to different sizes, and your file will automatically become responsive. I know, #designernerdstuff , but Edge Reflow could change the game big time. There are still some quirks they are working out, but we're excited about the possibilities this could present to the world of designers and developers.

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