Cuker @ Adobe MAX

Some of the Cuker design team recently had the opportunity to venture all the way up north to Los Angeles for Adobe MAX. Known as THE creativity conference, MAX is "where the world's creative minds collide." Our team was fortunate enough to hear some of the world's creative and visionary leaders in our industry speak and tell stories of past experiences both good and bad. From the foul-mouthed real life, tell it like it is, tall tales of Aaron Draplin, to the larger than life ideas and projects of design veteran Paula Scher, they came home inspired and ready to create (and glad to not be in Los Angeles anymore.)

Adobe made sure that a conference about design and programming was anything but dull. Rainn Wilson, Dwight from "The Office", spoke and hosted Adobe's sneak peek session in which they showcased what products Adobe was currently working on to change/better the way we create. It was an added plus that following the sneak peeks, Adobe shut down a block in downtown LA for tons of free food & drinks for conference attendees with interactive art installations and displays encouraging the community to interact with one another to create something new and unique. Oh, and The Black Keys played.

It's not breaking news that design/development is going the way of the mobile device and tablet. But our team did take part in a couple sessions to learn more about a program Adobe is working on called Edge Reflow in which you will be able to open a photoshop file in the program, scale your art board to different sizes, and your file will automatically become responsive. I know, #designernerdstuff , but Edge Reflow could change the game big time. There are still some quirks they are working out, but we're excited about the possibilities this could present to the world of designers and developers.

Published on .

More to Read

Creating Personalized Experiences with Zero Party Data

Consumer data is one of the hottest topics in digital marketing and advertising. Unlike other forms of information, such as third-party data, zero-party data is collected directly and voluntarily from customers themselves. It’s influencing how businesses interact with their cust…

Ways to Reduce Shopping Cart Abandonment

When we shop online, there are many reasons that stop us from hitting the ‘complete your order’ button at checkout. We’ve all been there. Here’s a scenario: you’re in the process of buying something you really want, you click the “add to cart” button. Then at checkout, you ask y…

How Data Helps Shape Brand Storytelling

Since prehistoric cave drawings of the Magdalenian age, humans have used information to communicate, entertain, and record daily events. Though much has changed over the last ten thousand years, we are still storytellers…utilizing technology, analytics, and data to shape meaning…

What are NFTs and How Can Brands Use Them?

In the digital world, NFTs are everywhere! And they’re generating huge amounts of buzz…and coin. Take for instance the ‘Nyan Cat’ meme (an animated cat with a pop tart body that glides through space), it cashed in $600,000 last year. That’s just one example of how collected digi…

The Impact of Cryptocurrency on eCommerce

Cryptocurrency, such as Bitcoin and Ethereum, has become one of the hottest tech trends seen in years. It’s hard to ignore the effect that blockchain technology has on eCommerce. Large eCommerce sites have been taking notice, supporting cryptocurrency payments from Coinbase, Bit…

Understanding the Metaverse and its Impact on the Future of Digital Marketing

The metaverse – it’s a virtual environment that is vast, mysterious, and rapidly expanding. Right now, the term seems to be everywhere. Facebook has even transformed its name to ‘Meta’, reflecting its desire to build a next-generation internet based on augmented and virtual real…

Ready to Grow your Digital Business?

Let's Talk