COVID-19: We are helping businesses adapt and thrive through digital innovation and marketing. Our clients are seeing 80%+ growth. Learn More

Holiday Shopping Goes Digital

Thanksgiving is just around the corner, and holiday shoppers are no doubt preparing for crazy store hours and deals that are just too good to pass up. While the holiday shopping madness used to begin on Black Friday, retailers are now offering discounts beginning on Thanksgiving and extending to Cyber Monday, and beyond.

With the shortened holiday season, a major trend we can expect to see this year is online shopping. Instead of skipping that piece of pumpkin pie to head out to their local Target or missing that nerve-racking football game, consumers will shift their shopping behavior to their favorite retailers’ websites.

We’ve compiled a list of digital shopping predictions we can anticipate this holiday season:

* This year will see the highest-ever online spending during the US holiday season, with Thanksgiving, Black Friday and Cyber Monday all breaking records.

* Online holiday sales (defined as sales in November and December) are expected to grow 11-15% over the last holiday season to $82 billion.

* Thanksgiving will be the fastest growing sales day with online predictions up 21% from last year to $1.1 billion.

* Black Friday sales are anticipated to be up 15% and reach just over $1.6 billion.

* Cyber Monday will be the “biggest online shopping day ever” generating an estimated $2.3 billion.

* With mobile commerce up 40% year-over-year, holiday mobile shopping is projected to increase, with Thanksgiving Day seeing the highest mobile purchases.

So go ahead and enjoy browsing your tablet from the comfort of your cozy home for those perfect holiday gifts!

Published on .

More to Read

Gift Logo on Keyboard Button

Helpful Tips to Prepare Your Digital Marketing For the Holiday Season

Who’s ready for the holidays? As the holiday season gets closer and the pandemic continues to evolve, businesses everywhere want to know what’s in store for the upcoming season. Will eCommerce have the same impact as it did last year? Will it continue to grow? Should brands put …

Leveraging Big Data

How to Leverage Big Data for Smarter Marketing

In the next decade, a major part of your business success will depend on how you leverage ‘big data’. Businesses today collect huge volumes of data at incredibly high speeds. With the rise of social media, [2.5 quintillion bytes](https://seedscientific.com/how-much-data-is-creat…

Culture for Digital Age

Building a Culture for the Digital Age

The new digital age requires businesses to proactively adapt and evolve. Companies need to utilize advanced technology, analyze online customer behavior, and cultivate a harmonious culture within a more distributed (remote and hybrid) workforce. Many past models and traditional …

10 Things That Will Make Customers Love Your Brand

10 Things That Will Make Customers Love Your Brand

With so many brands out there, providing endless choices for millions of consumers – how do you get people to love your brand? Trust is one of the most valuable traits between a brand and a customer. Yet trust doesn’t just grow on trees. Brands must earn that trust, which is a …

5 Keys To eCommerce Success

5 Keys to eCommerce Success

In recent years, we’ve all become aware of the importance of eCommerce. A gold-standard user experience is now expected by your customers. In fact, global retail eCommerce sales are predicted to surpass 4.9 trillion dollars in 2021. Numbers like this only suggest the business de…

Grocery eCommerce

The Top Grocery eCommerce Platforms in the U.S.

Since COVID-19 emerged in early 2020, the global pandemic had a profound effect on our way of life and accelerated the shift to eCommerce – and nowhere is that more evident than in the grocery category. During the pandemic, millions of US consumers loaded up their carts and shop…

Ready to Grow your Digital Business?

Let's Talk