Integrated Marketing Strategies
Cuker Design works to enhance the value and exposure of brands through full-service creative solutions such as integrated marketing. A recent success was the marketing strategy for uPro, a technology device company whose high-tech golf GPS system has been a clear hit since its launch in the beginning of 2008.
To establish a streamlined, compelling presence for the uPro brand in the international golf device market, we developed a sophisticated new web site and an integrated marketing campaign that included both print and online strategies. The new web platform included an interactive demonstration of the device's advanced features and full e-commerce capabilities for online sales.
We designed the uPro's packing and print collateral to reflect the device's advanced technology and utilized strategic ad placement in leading media sources like Golfweek magazine to further spread product exposure. We then went to work to develop a strategic Search Engine Marketing campaign that would enhance brand awareness across the web, as well as generate pre-launch orders for the device.
According to Aaron Cuker, Director of Marketing for Cuker Design, "We wanted to create consumer awareness prior to the product launch. A strong integration between web development, print collateral, and online marketing strategies was critical for generating quantifiable pre-market interest. We capitalized on this early buzz with targeted advertising, ongoing site enhancements, and a solid web presence - all which are vital to an effective long-term marketing strategy."
The new web site and integrated marketing campaign have created a strong demand for the uPro and have led to significant pre-order sales of the device. The considerable success of this integrated approach has strengthened global brand awareness and has helped to establish uPlay as a major competitor in the golf device industry.