Luxury children and adult accessory brand Little Giraffe recently partnered with Cuker to overhaul their website with updated design and eCommerce features. The project included a redesigned homepage, brand new mobile site, and new customer tools as well as innovative new eCommerce and CMS features.
Cuker redesigned LittleGiraffe.com with the optimal online user experience in mind. The optimized top navigation ensures effortless browsing, giving the user easy access to essentials such as segmented shopping options, press section and photo galleries. The Cuker team also updated accent colors, font style and background images to create an experience that is both visually stimulating and appealing. The newly redesigned homepage also ties in Little Giraffe’s LOVE campaign with an interactive collage showcasing featured product categories from blanketLOVE and familyLOVE (home goods) to celebrityLOVE (celebrity favorites).
The new Little Giraffe site also features advanced eCommerce and marketing features such as gift cards, quick shop, gift guides, login with Facebook, user accounts and a customer referral program. Each of these tools was implemented in order to build Little Giraffe’s online community, enhance the user experience, and optimize conversions.
Little Giraffe’s new site also features an advanced, streamlined one-page checkout designed to maximize conversions and reduce shopping cart abandonment. The revamped checkout process includes user-friendly options including guest checkout, coupon codes, gift cards, and advanced shipping options.
Cuker also launched a brand new mobile site for Little Giraffe, offering mobile users an optimized shopping experience with intuitive navigation and streamlined checkout.
“This site was updated with the Little Giraffe customer in mind,” said Cuker CEO Aaron Cuker. “Cuker was able to implement a rich user feature set that will assist in growing Little Giraffe’s customer community online, meanwhile strengthening their brand.”