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Cuker Launches Mobile Optimized eCommerce Site for Fan Diego

One of the leading ceiling fan and lighting retailers in the country, Fan Diego, recently turned to Cuker for a full branding, website design and development, and marketing partnership. Cuker started from the ground up to create a streamlined shopping experience with a mobile responsive design approach.

After a comprehensive market analysis, Cuker began the branding process. We created a new logo, applied new typography, and updated the color scheme.

The new Fan Diego website has a contemporary design that showcases the extensive selection of ceiling fans and lighting in beautiful room settings. Visitors can easily shop fans by type, feature, style, room, and color/finish.

With the highest quality and most prestigious brands, Cuker created custom brand landing pages for brands such as Casablanca, Minka Aire, and Emerson.

A custom product selector blurs the lines of offline and online shopping by asking users the same questions online that a sales associate would ask in one of their brick and mortar showrooms. This helpful and intuitive Fan Selector Tool allows users to narrow their search results by selected criteria in order to find the perfect fan.

Cuker’s design and content strategy aimed at creating an exceptional user experience. The eCommerce site features a simplified checkout process, an intuitive site navigation, an informative learn section, and a live chat option.

From the very beginning of the project, the Fan Diego site was designed, structured, and developed for search engine optimization (SEO) success.

The family-owned and operated business consists of ceiling fan specialists, offering customers their expertise and experience, and ensuring they always receive top-notch customer service.

About Fan Diego Serving customers for over 30 years, Fan Diego has established itself as a leading alternative to big-box home improvement stores for ceiling fan purchase and installation. Interior design consultants and ceiling fan specialists are always on hand to lend customers their expertise and experience to help select the right fan for the customer.