Cuker CEO and Chief Creative Officer Aaron Cuker has been selected to speak at OMMA LA, the art and science of digital advertising conference. The two-day event will take place in sunny Los Angeles on July 21st and 22nd.
Aaron’s panel is titled “Data and Mortar: The Digital Art and ROI of the Retail Sale.” Aaron will be joined on staged by Kelly Schoeffel, Co-Head of Strategy/Group Strategy Director at 72andSunny; Heidi Froseth, EVP/GM National Retail Leader at Catapult; and Lung Huang, VP of Global Partnerships at 84.51 Degrees.
The panel will discuss the following topic on Tuesday, July 21st at 3:30 PM PST:
With more than 90% of retails sales still taking place in physical stores, the main digital challenge for shopper marketing is driving foot traffic and in-store conversions. How can digital marketers accompany the shopper from pre-shop and through the path to purchase? How are programmatic, social, mobile, email and other channels best working together and across screens to keep brands top of mind along the journey? And is shopper marketing being informed by the same new art of data mining as other areas of marketing. But ultimately, how are these campaigns being measured and demonstrating real ROI?
If you are planning to attend OMMA LA, we would love to meet up. Contact us at 858-345-1378 or [email protected].
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