Cuker Attends ThinkLA AdU
Cuker recently attended ThinkLA AdU, an event series made up of seminars that inform and inspire individuals who work in the Los Angeles advertising and marketing industries. The sold-out event titled “Through the Lens of the Agency Team,” spoke on fostering empowerment of account management.
At Cuker, we are committed to providing our clients with the highest quality work, while also ensuring the best experience along the way. Our account services team is constantly in pursuit of new ways to give our clients the best support possible over the course of our partnership.
In line with this mission, ThinkLA’s AdU seminar allowed our team to collaborate with other agencies on the topic of account management and its many opportunities. In a night of sharing experiences and ideas, our team provided insights into what has enabled us to effectively navigate common challenges faced by all agency account managers - from setting client and internal expectations, to negotiating differences of opinion, and working through technical requirements.
Here are our three key takeaways for effective account management:
1) Prepare Everyone It is the account manager’s responsibility to ensure that all stakeholders are on the same page and are working with a unified vision in mind - differences of opinion are a part of the journey but should never prevent the achievement of the goal.
2) A Phone Call is Worth 20 Emails When misused, email is the enemy of progress - it is very easy to get caught in the habit of long email chains. An effective account manager knows when to step in to disrupt the cycle and bring stakeholders to the table to prevent a bottleneck.
3) Be Nice The simplest, yet sometimes the most difficult element to successful account management is attitude. Composure and positivity is a sign of strength that helps to both build client trust and to bring the best work out of your team - ensuring cooperation from all sides.
We’d like to thank ThinkLA for organizing this event, and we’re looking forward to attending more ThinkLA events in the future.
About thinkLA thinkLA is a non-profit association founded in 2006 to promote Los Angeles as a network of creativity and innovation in media, marketing, and advertising. They connect LA's creative community by helping to foster ideas, business and talent, and inspiring through education, social and philanthropic events. For more information, please visit www.thinkla.org.