Emerging studio-to-street activewear brand, Amari, recently turned to Cuker to create a new brand identity and develop a full-feature responsive eCommerce website.
To compete in a highly competitive industry that has seen tremendous growth, Amari needed to craft their message and brand to appeal to their target audience and stand out. We developed the Amari name, tagline, brand story and identity.
We directed and produced the lifestyle and product photography for Amari’s versatile, on-the-go apparel. We captured images of Amari’s products in the yoga studio and throughout various locations in Southern California.
We designed and developed their new responsive eCommerce website. Our objective for the website was to create an exceptional user experience across digital touchpoints and optimized for mobile shopping. The new website features an optimized checkout experience, intuitive site navigation and structure, and social media integration. To help Amari position itself for relevant search terms, we built the website with a framework grounded in search engine optimization best practices. The new website can be viewed at www.amariactive.com.
The initial response to Amari’s brand and website has been overwhelmingly positive and we look forward to growing the brand through digital marketing.
About Amari Amari’s premium athletic-casual wear is driven by the vision to help women look good and feel great. From the gym to studio and coffee shop to running errands, Amari uses the highest quality fabrics fusing style, fit and functionality. To learn more, please visit www.amariactive.com.