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Showing results 41 - 56 of 5610 Digital Agency Principles That Ensure Brand Growth
At Cuker, we are an award winning Digital Agency that provides clients with the latest digital strategies. We take a creative and innovative approach to grow our client’s brands and surpass business goals. As a Digital Agency Partner, we pride ourselves on living by these 10 principles: 1. Partnership At Cuker, we believe …
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A Comprehensive Guide to OTT Advertising
OTT is ushering in a new era of awareness marketing. In the past, it required millions of dollars to run a TV commercial that would reach a wide range of audiences. ‘Over-the-top’ platforms remove the barrier of entry for growing brands into TV advertising. Today, OTT allows brands to tightly target only …
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Live Revolution - The Next Big Thing in Social Media
The next big thing in Social Media is here. While social media started with image and text based ‘posts’ the format is changing and the trend is headed toward video. With the increase in mobile usage and video consumption through social media, the format of social content is rapidly changing. In fact, …
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How the Rise of Voice Search is Changing Digital Marketing
Voice-activated technology is rapidly shifting the digital landscape, with voice search usage jumping dramatically in just the past year, growing from a “statistical zero” at the beginning of 2015 to nearly 10% of searches worldwide by the end of the year. Okay, Siri - what is voice search? To put it simply, …
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Building an Influencer Marketing Strategy That Works
At some point in our lives, there’s probably been a trusted person who influenced our viewpoint on a certain subject, given sound advice, or helped us make an important decision. Maybe it was a teacher, a good friend, a peer, or even a celebrity. In business as in life, persuasion is powerful. …
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The Critical Link Between UX and SEO
In recent years, user experience (UX) has become an increasingly important partner of SEO. The main reason: Google. Google’s algorithms have become quite advanced, placing a greater emphasis on UX when ranking websites. Google uses UX signals as ranking factors when determining where to place content in search results. UX has indirectly …
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Digital Shopping Trends for the Holiday Season
The holidays are around the corner, which means it’s time to rev up and fine tune your marketing strategies for the busiest time of the year. As omnichannel shopping trends continue to transform with new technology and higher consumer expectations, marketers are preparing for the rush of the holiday season. After all, …
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Digital Holiday Shopping Trends
If you haven’t started planning your holiday marketing yet, now is the time. Between Thanksgiving, Black Friday, Christmas and the rest of the winter holidays, this is a highly important time of the year for businesses, especially for eCommerce brands. In fact, holiday eCommerce sales reached a total of $126 billion last …
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Leveraging Google's AMP Project for Mobile
As websites have become increasingly mobile responsive and mobile accessible, and as consumers have continued to shift to browsing the web on their smartphones, the one part that has not kept pace is the efficiency and speed of websites on mobile devices. In 2016 Google officially launched the AMP (Accelerated Mobile Pages) …
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Ways to Improve Email Click-Through Rate
Email marketing is a great way to connect with customers and prospects. The key to a successful email campaign is getting people to actually open your message. Click-through rates are a valuable measure of engagement of your emails and an effective way to drive more revenue for your business. Let’s take a …
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Holiday Digital Marketing Guide: Reaching Shoppers and Driving Sales
During the holiday season, consumers are bombarded with an assortment of holiday-themed advertisements, making the landscape both crowded and repetitive. As more brands adopt omnichannel into the framework of their holiday campaign, marketers need to be both clever and strategic if they’re to gain any traction during the holidays. If there was …
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10 Ways Consumers Are Analyzing Your Brand Online
There once was a time when branding experts and marketers would focus on market research, developing the brand messaging, and exposing the brand image through traditional print and television advertising to a passive audience that would accept that message at face value. It was a one-way dialog from brand to consumer. This …
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Why Video is the Future of Social Media
From our mobile phones to laptops, video content has taken over our screens. By 2022, online videos will make up more than 82% of all consumer internet traffic, which is 15 times higher than it was in 2017. It’s not too hard to see why video is so popular these days - …
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Navigating the Digital Era: OMMA LA Keynote Recap
At this year’s OMMA LA conference, our CEO Aaron Cuker delivered a keynote presentation with Rip Curl’s SVP of Sales and Marketing, Dylan Slater. The keynote titled “Navigating the Digital Era - Mobile, Digital, Retail & Brand-Building” addressed this new phase in Rip Curl’s business as they evolve for the digital age. …
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Marketing to Generation Z
A new wave of young consumers is emerging and demanding the attention of businesses at a dizzying rate. Gen Z’ers are not only sharp consumers, but they are tech-dependent, financially-savvy and have more resources than previous generations - making them an extremely powerful force that marketers should not ignore. Generation Z holds …
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Digital Marketing for Natural Food Brands
Health and wellness have converged into a revolution sparked by media, and food brands are at the forefront of fueling it - creating cleaner, more natural products that are better for us and the world. As consumers adapt healthier and more sustainable ways of consuming products, they are turning to digital to …
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