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Six Essential Elements of Mobile UX Design

Effective mobile design is critical for connecting with today’s on-the-go consumers, who are increasingly using their smartphones and other mobile devices throughout every step of the buying process - from research to discovery and from exploration to purchase.  Just how important is mobile in 2015? Mobile now comprises more than half of …
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Going Green

"Any intelligent fool can make things bigger, more complex, more violent. It takes a touch of genius- and a lot of courage to move in the opposite direction." Take part in the fight to save our planet in peril.
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Trex Partners with Cuker for Successful SEO Strategy

Trex Company, the industry leader in wood-alternative decking and railing products, partnered with Cuker to develop a comprehensive SEO strategy for the new Trex.com website
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Dogswell Partners With Cuker For Digital Marketing Campaign

Cuker has partnered with premium pet food brand Dogswell on a digital marketing campaign to support the promotion of LiveFree, the company’s line of natural dog food formulated for digestive health.
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Leveraging Google's AMP Project for Mobile

As websites have become increasingly mobile responsive and mobile accessible, and as consumers have continued to shift to browsing the web on their smartphones, the one part that has not kept pace is the efficiency and speed of websites on mobile devices. In 2016 Google officially launched the AMP (Accelerated Mobile Pages) …
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AI Regulation in the EU

As artificial intelligence (AI) and machine learning technologies become more common within the daily lives of the general public, the demand for ethical safeguards and transparency on how AI-based systems are being used increases. With this in mind, the European Union has passed a world-first legislation, called the Artificial Intelligence Act, set …
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Tips to Enhance Your Website’s User Experience (UX)

Your website is a reflection of your business. It’s where most customers first interact and engage with your brand. And what we know holds true with eCommerce experiences – customers love simple, satisfying, and responsive. If you’re not providing a great user experience, your customers will move on to another site (and …
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10 Digital Agency Principles That Ensure Brand Growth

At Cuker, we are an award winning Digital Agency that provides clients with the latest digital strategies. We take a creative and innovative approach to grow our client’s brands and surpass business goals. As a Digital Agency Partner, we pride ourselves on living by these 10 principles: 1. Partnership At Cuker, we believe …
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Should You Optimize or Redesign?

You have identified that your website isn’t fully satisfying the needs of your brand. So now what? Should you keep spending time and energy on your old website, or is that a sunk cost? Should you re-envision from the ground up, or will that drag on forever and ultimately end up in …
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The Critical Link Between UX and SEO

In recent years, user experience (UX) has become an increasingly important partner of SEO. The main reason: Google. Google’s algorithms have become quite advanced, placing a greater emphasis on UX when ranking websites. Google uses UX signals as ranking factors when determining where to place content in search results. UX has indirectly …
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Six Digital Disrupters & What We Can Learn From Them

Remember in grade school studying the industrial revolution, and how that changed the world? Learning about when Gutenberg invented the printing press and that it enabled faster distribution of information? That one device triggered an entire social shift. Today we are still early in an age of a transformation that stands to …
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Are These 10 Digital Tactics Part of Your Holiday Marketing Mix?

The holiday season is here… well at least for marketers, that is. This year is set to be the largest digital shopping season ever, with eCommerce sales expected to see a double-digit increase over last year. It’s also predicted that digital interactions will influence half of all brick and mortar sales this holiday …
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Google’s New Mobile Algorithm Update Promises to be Game-Changer

Will they call it Porcupine? Or perhaps Platypus? Regardless of the name, Google’s upcoming mobile update will likely shake up the search landscape and ensure that brands and companies work to make mobile experience a top priority. Right on the heels of previous updates Penguin and Panda that affected a large number …
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Cuker Goes to San Jose for Search Marketing Expo West

Just over a week ago, the Cuker Search Marketing Team hopped over to San Jose, CA for Third Door Media’s annual Search Marketing Expo, better known as SMX West. The three day event was jam-packed with content and search marketing tips from the industry’s most respected experts, as well as insider knowledge …
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10 Things That Will Make Customers Love Your Brand

With so many brands out there, providing endless choices for millions of consumers – how do you get people to love your brand? Trust is one of the most valuable traits between a brand and a customer. Yet trust doesn’t just grow on trees. Brands must earn that trust, which is a …
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The Digital Grocery Shelf Space

Over the last few years, grocery retailers had to adapt and reevaluate most facets of their business. A global pandemic, supply chain challenges, inflation, and demanding consumer preferences all changed the grocery landscape. To keep up to speed, retailers have focused on a handful of trends such as value-consciousness, healthier-eating, elevated consumer …
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AI in Marketing

Artificial intelligence (AI) has grown significantly in recent years and isn’t expected to slow down anytime soon. In fact, AI is projected to see an annual growth rate of 37.3% from 2023 to 2030. From Apple’s Face ID to Amazon’s Alexa, AI is seamlessly integrating into our daily lives. You’ve likely been …
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Digital Holiday Shopping Trends

If you haven’t started planning your holiday marketing yet, now is the time. Between Thanksgiving, Black Friday, Christmas and the rest of the winter holidays, this is a highly important time of the year for businesses, especially for eCommerce brands. In fact, holiday eCommerce sales reached a total of $126 billion last …
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Leveraging Video on Social Media for Brand Marketing

Video content is king in the world of social media. Just go online right now and scroll through the gamut of short-form videos, stories, challenges, vlogging clips, and full-production ads. It’s clear that video on social is the future of marketing and advertising. Video content offers a cost-effective way for marketers to …
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Proven Ways to Increase Your Conversion Rate

Boosting conversion is vital for online businesses. For eCommerce to thrive, attracting visitors to a site is half the equation – brands also need to get people to act and ‘convert’. When conversion rates improve, sales normally see a hike as well. A conversion rate is the percentage of users who complete …
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