Amari is versatile casual-athletic wear for modern, empowered women pursuing a healthy and active lifestyle. The emerging brand partnered with Cuker to help them break into the highly competitive athleisure market. Cuker developed a comprehensive digital marketing plan with integrated initiatives ranging from mobile targeting and social media to influencer marketing and search advertising campaigns.
Premium Digital Experience
At its core, the Amari brand represents strength and beauty for healthy, active, empowered women on-the-go. But success in the competitive athleisure market takes drive, stamina, and vision.
As a new brand trying to gain a foothold in the industry, our mission for Amari was to grow brand recognition, increase awareness of Amari’ s premium apparel products in the marketplace, engage a style - conscious, active audience, and drive online sales to amariactive.com.
Marketing For Success
With a digitally connected audience that’s always on-the-go, we launched a digital-first marketing campaign to build the brand. We developed an integrated, cross-channel strategy that focused on rich content and high-quality imagery to connect with Amari’s target audience and build brand affinity for the new line. To generate awareness, drive engagement, and encourage conversation, we launched targeted social media and influencer campaigns. We leveraged organic search, paid search, content marketing, email marketing, and targeted digital advertising to drive traffic and sales. We also encouraged the brand’s fans to share photos showing how they “#LiveAmari” while wearing the studio-to-street apparel wherever their adventures took them.
Digital Brand Growth
The key to success was redefining what it means to be a premium activewear brand. By delivering targeted digital advertising that would resonate with the modern, independent woman, we were able to offer an experience that was contemporary, authentic, and empowering, thereby setting a new standard for the athleisure market.
Within the first couple months, the campaign drove significant brand lift. Most importantly, Amari saw a significant increase in website traffic and eCommerce sales, setting a promising outlook and positioning the new brand as a serious contender in the competitive athleisure market.