Iconic surfing brand Quiksilver partnered with Cuker to launch the digital campaign for their Cypher Boardshorts line. Cuker partnered with Quiksilver to launch a fun and engaging digital strategy to support the launch of their new line of Cypher Boardshorts.
The goals for the digital strategy were to promote the product technology and features, and to support retail pull through in their national accounts and Quiksilver stores.
The website brings the campaign to life with edgy layering of elements and animation effects. We also developed technical illustrations that showcase the product construction, and fast-drying technology. The website includes HD YouTube videos of surfers in action wearing the products.
The website showcases the product line and drives consumers to a dealer locator to find retail locations.
The successful digital campaign received attention across the surf industry due to the unique visual style of the campaign and the new product technology.