Dogswell - ARCHIVED: #UnleashTheHappy
We partnered with Dogswell to launch an integrated digital campaign to promote Dogswell’s new Chicken Breast Jerky Treats. We led the digital strategy using a social media campaign to engage fans, with a grassroots approach to creating and sharing content.
We launched a campaign microsite to be the home of social content, promotions, product information, and the central hub for the campaign.
We launched targeted paid advertising, social media, and email marketing to broadcast the new product and support retail channels.
We launched gif sharing so users can share happy, treating moments with their friends.
We found that people love looking at cute dogs on the Internet - go figure!
By leveraging the power of social media, search, email, and mobile, the campaign launch has engaged Dogswell's audience across all digital channels, developing brand awareness and supporting retail.