Results Driven Marketing
Eldorado Stone recently partnered with Cuker to expand their web presence through integrated digital marketing. After partnering with Cuker to redesign their website, the leading manufacturer of architectural stone veneer required a marketing strategy that would engage both the consumer and trade communities, drive traffic to the new website, and maximize conversions.
Search Engine Optimization (SEO)
We implemented a SEO setup plan for EldoradoStone.com to drive targeted web traffic to the site. Though the company had insignificant organic search traffic prior to the site redesign, our highly effective plan helped Eldorado achieve #1 rankings for competitive search terms including "stone veneer," "best stone veneer," and "architectural stone veneer."
Targeted Email Campaigns
We designed and built segmented email templates for Eldorado Stone that were used to send campaigns specifically targeting the trade and consumer communities, and created multiple email blasts to support upcoming contests and events.
Cuker also created a custom social media promotion to build Eldorado’s Facebook community. The sweepstakes, which offered users a $1,000 giveaway towards their next home remodel, was strategically promoted through social media and email marketing, as well as on the website.
We added Pinterest and Houzz integration throughout the site, allowing users to easily share Eldorado products on the leading social media sites within the home and decor space. Pinterest is now the top source of referral traffic to the website.
Cuker’s integrated marketing strategy has elevated Eldorado’s web presence and positioned the company as an innovation leader within an industry that is underutilizing the web. In addition to top search engine rankings and a 20% increase in organic search traffic, the social sweepstakes has also grown Eldorado’s Facebook community by over 7,000 fans. Since site launch, Eldorado’s marketing plan has driven over 200,000 completions of their “Where to Buy” dealer locator, making the web one of the strongest sales and demand generation engines in Eldorado’s marketing mix.
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