The campaign was focused on marketing to the trade industry and their core consumers of architects and building professionals. Eldorado’s stone is manufactured, which makes it easier to install and more affordable. Eldorado’s process for manufacturing is an art, including hand-finishing every stone to capture the details that you would find in real stone. The digital campaign broadcasted the message that you have to see it to believe it.
The “See & Believe” website includes bold imagery and messaging, inspirational images, and social media integration. It also features an interactive game that challenges consumers to find the difference between real stone and Eldorado Stone, making it a fun and engaging experience while also proving the point that Eldorado Stone looks authentic, natural and most of all, beautiful.
The campaign was broadcasted through trade media and was also supported by social promotion.
The successful campaign has supported Eldorado’s mission of maintaining their authority as the leader in the industry with consumers and trade professionals.
