HRE Wheels is known for their performance and quality on the track and elegance and beauty on the road, providing aftermarket performance wheels for Porsche, Bentley, Lamborghini, Mercedes, BMW, Aston Marton, and other luxury vehicles. The Premium brand partnered with Cuker to design a best in class website to showcase the brand and products online.
Our strategy started with a focus on the products’ beauty and elegance. We showcased the features of the wheel that make it lighter, stronger, and faster. We also developed galleries to showcase the wheels on luxury cars. We developed tools to allow the user to easily navigate the extensive product catalog, and find the right wheel fitment for their car. The website was built on a CMS for management of the product catalog, merchandising, and marketing content.
By delivering a best-in-class website, HRE has been able to defend their position as a market leader, maintain price points, and fend off down market competition.