Jandy - Everything For The Perfect Pool

Jandy partnered with Cuker for digital marketing, UX strategy, and SEO to generate leads, increase product awareness, and drive sales. From heaters to pumps and filters, Jandy is a premium aqua products and pool equipment brand…providing everything you need for the perfect pool.

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An Inside Look

The Goal

Our goal was to connect with tech-forward millennial homeowners by developing an effective user experience and digital marketing strategy to drive leads and promote Jandy’s line of pool products.

The Approach

Cuker developed a digital marketing plan and UX strategy to enhance Jandy’s user experience – making it easier for people to engage with the brand and become familiar with Jandy’s product line. We also utilized SEO to increase Jandy search rankings for specific relevant keywords. We then launched highly targeted email campaigns aimed at new millennial homeowners to help elevate product and brand awareness.

Campaign Success

Our partnership with Jandy boosted brand and product awareness overall with millennial homeowners, generated new leads, and helped drive sales. By delivering an effective digital marketing strategy and utilizing SEO and email capabilities, we helped elevate the Jandy brand and increased its online and instore presence.