The Goal
Our goal was to connect with tech-forward millennial homeowners by developing an effective user experience and digital marketing strategy to drive leads and promote Jandy’s line of pool products.
The Approach
Cuker developed a digital marketing plan and UX strategy to enhance Jandy’s user experience – making it easier for people to engage with the brand and become familiar with Jandy’s product line. We also utilized SEO to increase Jandy search rankings for specific relevant keywords. We then launched highly targeted email campaigns aimed at new millennial homeowners to help elevate product and brand awareness.