Little Giraffe - Digital Growth

Digital Marketing

Little Giraffe is a luxury baby brand known for its soft, premium baby blankets and plush toy collection. The brand’s long-time partnership with Cuker has helped grow online sales exponentially over the last five years. With digital at the forefront of strategy from the beginning, Cuker worked to help Little Giraffe expand awareness across all digital channels and deliver business growth across the web.

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GOAL

Premium Digital Experience

Little Giraffe prides itself on being a luxury brand that stands for premium quality. Our goal was to continue to establish Little Giraffe as the premier baby blanket brand while growing awareness across all digital channels. As a result, online sales increased significantly.

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APPROACH

Marketing for Success

Consumers are constantly connected via digital.They go online to shop, compare prices, search for promotions, and look up information.To capture the interest of this constantly - connected audience, we wanted to ensure that Little Giraffe had a formidable presence across all digital channels. We created a comprehensive strategy to target and captivate a wide array of consumers searching for baby products and baby gifts online, across multiple digital touchpoints. As a result, the campaign was able to generate awareness, traffic, and online sales that generated a significant ROI.

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APPROACH

Driving Social Commerce

We’ve leveraged social media platforms, encouraging brand awareness, increasing site traffic and driving online sales.

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RESULTS

Digital Brand Growth

The digital marketing campaign drove impressive results as the strategy to leverage all digital channels exposed the brand to a new audience outside of their core consumers while safeguarding their legacy of premium quality products. We were able to expand the Little Giraffe brand, drive traffic, grow their social community, increase engagement, double Amazon sales, and dominate the search engines.

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Key Results

100%

Online Sales
Increase

66%

Amazon Sales
Increase

138%

Mobile Sales
Increase

Silver

Communicator Awards
B-to-C Marketing Campaign

Platinum

MarCom Awards
Digital Marketing Campaign

Platinum

Hermes Awards
Digital Marketing Campaign

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