Little Giraffe is a luxury baby brand known for its soft, premium baby blankets and plush toy collection. The brand’s long-time partnership with Cuker has helped grow online sales exponentially over the last five years. With digital at the forefront of strategy from the beginning, Cuker worked to help Little Giraffe expand awareness across all digital channels and deliver business growth across the web.

Results Highlights

  • 31% Increase in Online Revenue
  • 66% Increase in Amazon Sales
  • 138% Increase in Mobile Sales
  • 293% Increase in Traffic from Social Media
  • 49% Increase in SEO Traffic
  • 51% Increase in Revenue from Search Marketing

GOAL
Premium Digital Experience

Little Giraffe prides itself on being a luxury brand that stands for premium quality. Our goal was to continue to establish Little Giraffe as the premier baby blanket brand while growing awareness across all digital channels. As a result, online sales increased significantly.

APPROACH
Marketing for Success

Consumers are constantly connected via digital. They go online to shop, compare prices, search for promotions, and look up information. To capture the interest of this constantly-connected audience, we wanted to ensure that Little Giraffe had a formidable presence across all digital channels.

We created a comprehensive strategy to target and captivate a wide array of consumers searching for baby products and baby gifts online, across multiple digital touchpoints. As a result, the campaign was able to generate awareness, traffic, and online sales that generated a significant ROI.

APPROACH
Driving Social Commerce

We’ve leveraged social media platforms, encouraging brand awareness, increasing site traffic and driving online sales.

RESULTS
Digital Brand Growth

The digital marketing campaign drove impressive results as the strategy to leverage all digital channels exposed the brand to a new audience outside of their core consumers while safeguarding their legacy of premium quality products. We were able to expand the Little Giraffe brand, drive traffic, grow their social community, increase engagement, double Amazon sales, and dominate the search engines.

  • 31%

    Online Sales
    INCREASE

  • 66%

    Amazon Sales
    INCREASE

  • 138%

    Mobile Sales
    INCREASE

Awards

  • 2013 WMA WebAward - Consumer Goods Standard of Excellence
  • 2013 OMMA Awards Finalist - Website Excellence, Retail
  • 2012 WMA WebAward - Retail Standard of Excellence
  • 2012 OMMA Awards Finalist - Website Excellence, Retail
  • 2012 Davey Awards Gold - Consumer Products/Services
  • 2012 Summit Awards Gold - eCommerce

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