MindBody provides the leading scheduling software for Yoga Studios and has recently expanded to other verticals including Salons, Fitness Studios, and more. Cuker partnered with MindBody to develop a digital strategy to increase customer conversions, and build the brand online.
Our partnership started with developing a digital communication strategy that speaks to MindBody’s target audience. We developed unique story telling and created animated videos that speaks to the common challenges that a MindBody customer might experience, and shared how the software helps to solve their problems. We then created an updated website design and content architecture that elevated the brand’s presence online. We created content and landing pages that tailored to the MindBody customer segments.
By working with MindBody to improve their digital strategy, we helped the growing software company defend their position as an industry leader and expand to additional vertices. MindBody has now been adopted by 33,000 businesses in 100 countries and they continue grow, innovate, and succeed.