Cuker partnered with Nationwide’s digital and executive teams to re-envision the pet insurance digital experience through a series of collaborative workshops and a comprehensive digital audit and strategy. Our objective was to reinvent their offering and to optimize their digital experience for their pet insurance customers. Our strategic work covered the areas of digital and mobile experiences, content strategy, product architecture, social media integration, personalization, and conversion optimization.
We also took an SEO approach to defend top search engine rankings for the term ‘pet insurance’. By creating an extensive strategy and empowering their teams to succeed, we were able to help Nationwide’s new pet insurance division lay the groundwork for success in the digital era.