Nonprofit organization Rock Humanity approached Cuker to build a brand identity for their new socially responsible product, NEO energized water. NEO provides active consumers with performance-driven water that is ultra purified, 9.5pH, and contains natural antioxidants and added electrolytes all in a 100% BPA Free and recyclable bottle. We created a brand that would appeal to the health conscious consumer, and designed a bottle that would stand out on the shelf. NEO gives back 1% of its revenues to nonprofit organizations in education, cancer research, community development and more with the mission of preserving our planet and building a better future for the global community.
Branding & Packaging