The concept was to create an interactive experience where consumers can choose the Nintendo product and games they want, and then email their holiday wish list to mom, dad, grandma, or other relatives. We created interactive digital ads that showcased this experience. So how do we make it disruptive? We showcased a talking snowman that walks the customer through the process of selecting their wish list.
The successful partnership with Nintendo garnered the attention of viewers, and generated a significant response to the interactive wishlist helping Nintendo stand out on digital.
