Nixon – The Blaster.
Digital Campaign
Premium watch and accessories brand Nixon turned to Cuker to build a microsite for the latest Nixon Audio product, shock and water resistant wireless speaker The Blaster. Cuker designed and developed a responsive microsite to promote The Blaster and serve as the hub of Nixon’s international campaign.
01
The Microsite
Cuker designed a sleek, responsive microsite with paralax scrolling and off canvas side navigation. The site showcases lifestyle videos and imagery of The Blaster, tech specs, product features, and more, along with email signup and social media integration to support Nixon’s other digital marketing channels.
02
Bigger, Better, Louder.
The site features imagery demonstrating various real-life uses for The Blaster, and highlights technical features such as Bluetooth connectivity, shock and water resistance, and long battery life, with custom feature icons designed by Cuker.
03
Nixon Audio
Cuker integrated live music streaming with a hand picked Nixon-inspired playlist of some of today’s hottest artists like Local Natives, Broken Social Scene, Wavves, Chance The Rapper and more.
04
Store Locator
We built a custom International Store Locator for users to search for the nearest retailer that carries The Blaster by city, state or zip code.
05
#nixonblaster Social Feed
Cuker tied in Nixon’s social communities with interactive live feeds from Facebook, Twitter, Instagram, Pinterest, Tumblr and Vine. Nixon used social media to feed their followers teasers and behind the scenes footage of The Blaster campaign to create a buzz before the product was launched.
