Digital Strategy & Digital Campaign
PacSun - Music Tour
Cuker partnered with PacSun to launch the digital strategy for a music focused campaign promoting PacSun’s involvement in the music community.
PacSun is a leading national retailer of surf, skate, and snow apparel with a popular eCommece website and stores in malls across the country. The strategic partnership with Cuker helped to broaden their audience beyond the core action sports categories while staying true to their values and style.
As part of our partnership, we designed and developed the music tour website for PacSun broadcasting their music events to a national audience. The successful website and campaign launch provided digital support to the music tour and engaged the PacSun audience online.