PilyQ - Growing a Luxury Swimwear Brand Online

Digital Campaign

Premium swim and resort wear brand, PilyQ, partnered with Cuker to grow its sales and brand awareness online. With stylish designs and frequent spotlights in the media, PilyQ has made a name for itself in the industry with its beautifully unique approach to cabana-chic resort and swimwear for women and kids.

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Inside Look

The Goal

PilyQ has had great success in big box retailers like Nordstrom, Neiman Marcus, and Revolve.com, as well as in specialty boutiques across North America. With a strong customer base in retail, PilyQ’s goal in partnering with Cuker was to strategically shift growing their online presence across digital platforms, driving more awareness and sales through retail parters and on the web.

300%

Increase in sales

YOY

The Approach

Cuker launched an integrated digital marketing campaign, incorporating strategic seasonal promotions to keep up with competition online. In addition, we improved the website layout and overall user experience, making it easier and more enjoyable to shop pilyq.com on mobile and desktop. By creating a better shopping experience for the brand online, users to the site were more likely to stick around and convert.

185%

Increase in Organic Traffic

YOY

Marketing Success

The integrated digital marketing campaign and seasonal promotions drove a remarkable increase in website traffic and sales for the PilyQ brand. With a clear brand story, beautiful lifestyle imagery, and a strong presence on social media and in retail, PilyQ had all the tools we needed to execute a successful campaign to the right audience.

+75%

Website Conversion Rate

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