PFC partnered with Cuker to tell the story of their program in a way that communicated the values and approach taken by the passionate team at their La Costa location.
We found that the program is about more than diet and exercise. PFC provides a support group, coaching, and a program to strengthen your mental approach to taking on weight loss. We launched a messaging platform based on three pillars - Fitness, Nutrition, and Metal Wellness.
With an updated website homepage and a new video to communicate the new brand message, PFC has seen the effects of an updated digital communications strategy which has helped to produce business growth.