Mobile Design & Strategy
Red Bull F1 Mobile
Red Bull, internationally recognized for their team marketing and event sponsorship in the action sports industry, needed a mobile strategy for their sponsorship of the 2012 Formula 1 U.S. Grand Prix in Austin, TX.
Cuker envisioned and designed a mobile landing page with games, videos, social media integration and more. As the official WiFi sponsor, Red Bull's mobile landing page served as a gateway to WiFi access to over 260,000 fans.