Rip Curl - Marketing for Growth

Digital Marketing

We partnered with Rip Curl to launch a highly effective paid search campaign promoting new seasonal products to drive retail pull-through and eCommerce sales.

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Our comprehensive search campaign used the latest in search technology to focus on a targeted audience for each type of product from tide watches to bikinis to wetsuits.

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We supported event marketing with targeted text ads to capture traffic and turn searchers into customers.

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The paid search campaign lead to a pay-per-click (PPC) ad click-through-rate (CTR) increase of 135%. The campaign proved to be a standout pillar in the marketing strategy delivering a 4.3x return on advertising spending (ROAS). Our partnership with Rip Curl continues to grow the brand’s digital reach, drive retail pull-through and build direct eCommerce business.

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