We partnered with Rip Curl to launch a highly effective paid search campaign promoting new seasonal products to drive retail pull-through and eCommerce sales.
Our comprehensive search campaign used the latest in search technology to focus on a targeted audience for each type of product from tide watches to bikinis to wetsuits.
We supported event marketing with targeted text ads to capture traffic and turn searchers into customers.
The paid search campaign lead to a pay-per-click (PPC) ad click-through-rate (CTR) increase of 135%. The campaign proved to be a standout pillar in the marketing strategy delivering a 4.3x return on advertising spending (ROAS). Our partnership with Rip Curl continues to grow the brand’s digital reach, drive retail pull-through and build direct eCommerce business.