Hawaiian macadamia nut brand Royal Hawaiian Orchards enlisted Cuker to launch a new line of snacks targeted at the health conscious consumer. Royal Hawaiian understood that field marketing is an essential part of a well-rounded marketing plan for a brand in the saturated consumer food space. It is imperative for emerging brands to create lasting impressions with consumers, build brand awareness, increase consumer interaction and drive trail to purchase.
Cuker was given the opportunity to identify, organize and implement sampling opportunities that strategically aligned the Royal Hawaiian brand with their target market. Our Marketing Team managed all event logistics from beginning to end, resulting in targeted, immersive events that successfully translated the brand to the consumer.