Silver Oak - Life is a Cabernet.

eCommerce Website

Cuker collaborated with the Silver Oak team to create a new, responsive digital experience for the iconic winery. We brought Silver Oak’s legendary brand and 44 year legacy into the new, mobile-first digital era with a premium web and mobile eCommerce experience.

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Mobile User Experience

Re-envisioning the Mobile User Experience

Our goal was to make purchasing from Silver Oak easy and intuitive on mobile devices. We started with a detailed user experience analysis to understand user habits and the overall flow from homepage to cart. We then refined the content, images, and navigation to create a more modern and engaging user experience.

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Brand

A Consistent Brand Experience

The new website heroes Silver Oak's story and their dedication to the pursuit of exceptional Cabernet Sauvignon.

Locations

Driving Foot Traffic to Winery Locations

The Silver Oak wineries in Napa are destinations that draw in visitors from around the world. The new website provides a preview of the premium winery experience. Our mobile-first approach made it easy for on the go users to access winery information and upcoming events.

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Merchandising

Heroing the Product

We created a streamlined site that allowed for a richer product experience, providing more information while delivering a faster checkout for Silver Oak's customers.

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Content Strategy

Capturing the Charm of Farm-to-Table

With the release of the Silver Oak Cookbook, we wanted to capture the essence of food-friendly wine and help their audience find inspiration from farm-to-table recipes. To increase engagement, we showcased stunning photography from recipes in the cookbook and highlighting the story behind the cookbook.

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Content Strategy

Recipes for Wine Lovers

We redesigned the Silver Oak Recipes section, showcasing that Silver Oak is more than a bottle of wine. We showcased seasonal recipes from winery chef, Dominic Orsini featuring Silver Oak's easy pairing with foods and supporting a lifestyle that goes beyond wine.

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Key Results

23%

Mobile Visitors
YOY Increase

103%

Mobile Revenue
YOY Increase

59%

Overall Revenue
YOY Increase

Silver

Communicator Awards
Food & Beverage Website

Platinum

MarCom Awards
Mobile Website

Platinum

Hermes Awards
Mobile Website

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