Silver Oak - #LifeIsACabernet

Social Media

We partnered with Silver Oak’s social media and PR teams to launch a website update and social media campaign. We launched targeted paid advertising, integrated social to the website and email, and supported content curation for the campaign.

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Cuker led the digital strategy for Silver Oak’s “Life Is A Cabernet” social media campaign to engage Silver Oak fans with a grassroots approach to creating and sharing content.

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We engaged and inspired an audience that loves the Silver Oak brand.

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We were able to broadcast the engagement and user generated content in an authentic way, staying true to the 40 - year - old iconic brand and heroing Silver Oak’ s most important asset - their loyal fans!

We also discovered that the Silver Oak brand represents much more than just premium Cabernet. It’s a brand that people want to be a part of, a form of self expression, a lifestyle - and we thank you for all those posts, tweets, selfies, and comments showing us what Silver Oak means to you.

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