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ZEISS – ARCHIVED: Advanced Optics.


ZEISS partnered with Cuker to launch its sports lens collection brand and redefine the outdoor performance experience.

ZEISS is known for over 100 years of premium lens manufacturing that combines technical expertise and innovative ideas into exceptional visual experiences. ZEISS develops and distributes lithography optics, measuring technology, microscopes, medical technology, eyeglass lenses, camera and cine lenses, binoculars and planetarium technology.


Leveraging the values and vision from the century old company, Cuker worked to adapt the brand definition for a cutting edge and contemporary presentation for the sport lens collection.

Cuker developed the brand, B2B communications strategies, image direction, content strategy, product architecture, and digital and print collateral.

Nike, as well as other major brands in apparel and sports eyewear collaborate with ZEISS to deliver specialized performance sunglasses for athletes. Each lens in the collection is engineered for optimal performance in any given sport.

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