BillMyParents Redesign Triples Traffic to Site

Cuker recently partnered with payment solutions company BillMyParents to redesign the brand's website, and the results have been dramatic - the number of monthly unique visitors has already tripled since launch. For more information on the project, check out the press release below.

BillMyParents Launches Website Redesign, Triples Traffic

SAN DIEGO (March 2, 2011) - Socialwise, Inc.'s (OTCBB: SCLW) teen payments solutions brand BillMyParents has launched a newly redesigned website and tripled its monthly unique visitors. Combined with a national direct response online ad campaign introducing parents to the benefits of BillMyParents, the new site provides easier consumer interaction, and traffic has increased to over 90,000 unique visitors per month.

Featuring a sleek, streamlined architecture and a clean aesthetic look, the site revamp has improved upon existing features of the previous version through an informative and user-friendly layout. Parents and teens can quickly navigate through member dashboard views, track spending and utilize the built-in communications tools to optimize the gifting and funding components of the BillMyParents programs.

"Our goal with this redesign was to provide enhanced functionality and deliver easy access to information users want," commented Jim Collas, president and CEO of BillMyParents. "The new look and feel is impactful and appealing and the system is fast and responsive. As we continue to establish brand awareness with our teen payments solutions, we wanted to ensure our website reflects the ease of use, safety and convenience that are cornerstones of our business model."

BillMyParents payment solutions are designed to encourage and support communication between parents and their teens about money matters, as well as simplify families' lives through easy-to-use and data-safe programs. Their informative "Money Tips for Teens" blog provides positive tips and techniques on how to prepare teens for healthy financial independence.

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About BillMyParents BillMyParents provides payment solutions for young people between the ages of 8 and 21. Our solutions range from giving parents complete control over purchases to simply monitoring purchase transactions, facilitate communication between parents and teens, and help teach financial responsibility. Our "Money Tips for Teens" blog is a resource for parents to help teens develop smart money habits.