Innovation, Trends & Technology

The Increasing Power of YouTube

The Increasing Power of YouTube

In an age where video and visual content is consumed more than ever before, YouTube reigns king. With videos on everything from how to build a coffee table to the bloopers from ...

Why Video is the Future of Social Media

Why Video is the Future of Social Media

From our mobile phones to laptops, video content has taken over our screens. By 2022, online videos will make up more than 82% of all consumer internet traffic, which is 15 time...

Google Marketing Live

Google Marketing Live 2019: The Latest Innovations

Over 5,000 marketers from around the world gathered in San Francisco for Google Marketing Live. At this annual conference, top Google executives present the next innovations to ...

Innovation Announcements from Facebook’s F8 Conference

Innovation Announcements from Facebook’s F8 Conference

Last week, thousands of developers, creators and entrepreneurs from around the world gathered in San Jose, CA for F8, Facebook’s annual conference about the future of technology...

The Power of Brand Storytelling

The explosion of digital has now made products and services immediately accessible to consumers from the palm of our hands anytime, anywhere. The average consumer spends around ...

live_revolution

Live Revolution - The Next Big Thing in Social Media

The next big thing in Social Media is here. While social media started with image and text based ‘posts’ the format is changing and the trend is headed toward video. With the in...

Running an Effective Giveaway on Social Media

Running an Effective Giveaway on Social Media

When it comes to connecting with your audience, few things beat social media giveaways and contests. Giveaways make the consumer excited about your brand and, when done correctly, encourage them to share and spread the word on their personal social channels. This creates an in...

web_accessibility

What you need to know about Accessibility & Websites

Website Accessibility is a hot topic now and key area of focus for web developers. While the Web and eCommerce industries have been unregulated for a long time, the landscape is changing and new rules are coming into play. A key factor driving the push for accessibility is the...

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Brands & Amazon

Amazon has grown to have 41% of eCommerce in 2018 and is projected to grow to 50% by 2021. The reach and power of Amazon is undeniable. With their highly sophisticated technology platform, streamlined mobile shopping, and ecosystem of offerings, the retail giant is becoming mo...

Instagram Checkout

What Instagram’s Checkout Launch Means for Brands

Instagram announced the launch of shopping checkout which will allow users to purchase a product without leaving the app. With stored payment info this will create a very quick mobile tap-to-buy shopping experience for users. Checkout through Instagram launched in the U.S. wit...

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Digital Trends for 2019

The digital landscape is shifting rapidly, and this transformation will accelerate even faster in 2019. With the adoption of both emerging technologies and new capabilities within proven, time-tested channels, brands will have more access to consumers than ever before. Here ar...

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Leveraging the Power of Social Influencer Marketing

As the world and its conversations shift to social media, consumers are looking to their peers for advice on purchase decisions more than ever. This has paved the way for influencer marketing budgets to be doubled in 2018. In fact, according to a Tomoson survey, 59% of markete...

holiday_ecommerce

How to Optimize Your eCommerce Experience for a Successful Holiday Season

Now is the perfect time to optimize your eCommerce site for the holidays. Gift your holiday customers with an effortless online shopping experience. The power of a top performing eCommerce website will not only improve the overall shopping experience, but ensure that holiday s...

Zero-Click Checkout

With a mass transition to mobile for online shopping, media consumption, and so much of our daily lives being integrated with our phones, consumers are in turn buying more on mobile devices. In fact, in December 2017, conversion rates for smartphone users were up 12% compared ...

Multi-Channel Attribution Modeling for Digital Marketing

Multi-Channel Attribution Modeling for Digital Marketing

With the growth of the digital landscape and more marketing dollars going toward digital, there is a growing demand for better multi-channel attribution modeling. How do the different channels contribute to generating sales? Should we be giving more credit to one channel over ...

Digital Marketing for Natural Food Brands

Digital Marketing for Natural Food Brands

Health and wellness have converged into a revolution sparked by media, and food brands are at the forefront of fueling it - creating cleaner, more natural products that are better for us and the world. As consumers adapt healthier and more sustainable ways of consuming product...