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Innovation, Trends & Technology

Digital Holiday

Preparing For A Digital Holiday Season

Holiday shopping in 2020 will look quite differently than previous years. Because of the COVID-19 pandemic, consumers will be shifting a significant amount of their holiday shoppi…

Instagram Launches Reels

Instagram launched Reels last week - a new way to create, discover, and share entertaining videos. This feature is now available in 50 countries worldwide, including the United St…

How Brands Should Leverage TikTok

TikTok has taken the world by storm. With its catchy videos, fun challenges and entertaining features, it's now the hottest social platform on the planet. As more and more people …

COVID-19 Accelerates Transition To Digital Business

While business and life have been gradually transitioning to be more digital since the turn of the century, COVID-19 is accelerating that transition. The ‘new normal’ is going to …

What You Need To Know About Google BERT

Google recently made a significant algorithm update, known as Google BERT, to better understand searches and produce results for more natural language queries. The algorithm updat…

Marketing During COVID-19

The challenges we face from the Coronavirus will define 2020. More than 175 countries have reported cases of COVID-19, the disease caused by the coronavirus. This outbreak is firs…

Agency Life at Cuker

Agency Life at Cuker

Here at Cuker, we do things differently. Our company culture is built around doing good in the world - whether that's investing in our team members growth, producing quality work …

Why Video is the Future of Social Media

Why Video is the Future of Social Media

From our mobile phones to laptops, video content has taken over our screens. By 2022, online videos will make up more than 82% of all consumer internet traffic, which is 15 times …

Digital Marketing for Natural Food Brands

Digital Marketing for Natural Food Brands

Health and wellness have converged into a revolution sparked by media, and food brands are at the forefront of fueling it - creating cleaner, more natural products that are better…

COVID 2020

eCommerce Brands Look to Diversify Their Supply Chain in the Wake of the Coronavirus

Not only is the coronavirus (COVID-19) a public health crisis, but it’s also having an impact on global supply chains. For many companies, the coronavirus crisis has highlighted the downside of their dependency on a single supplier or a certain country, such as China, and the ne…

Cuker CRM

The Power of Email Marketing & CRM

Even in the age of social media, where ideas, thoughts, and information are instantaneously exchanged - email marketing remains a vital and effective business strategy to reach and engage a target audience. Why? Consider the following: * 99% of consumers check email at least onc…

Digital Shopping Trends for Holiday 2019

Digital Shopping Trends for Holiday 2019

If you haven’t started planning your holiday marketing yet, now is the time. Between Thanksgiving, Black Friday, Christmas and the rest of the winter holidays, this is a highly important time of the year for businesses, especially for eCommerce brands. In fact, holiday eCommerce…

The Importance of Simplicity in Website Design

The Importance of Simplicity in Website Design

Beauty in Simplicity Your website is where customers learn about your brand and it’s also where your customers go to transact with your business. A great website is both elegant and functional. The simplicity and ease of use can make or break your website experience. Today’s dig…

Running an Effective Giveaway on Social Media

Running an Effective Giveaway on Social Media

When it comes to connecting with your audience, few things beat social media giveaways and contests. Giveaways make the consumer excited about your brand and, when done correctly, encourage them to share and spread the word on their personal social channels. This creates an incr…

The Increasing Power of YouTube

The Increasing Power of YouTube

In an age where video and visual content is consumed more than ever before, YouTube reigns king. With videos on everything from how to build a coffee table to the bloopers from Season 2 of Friends - YouTube pretty much has it all. It comes as no surprise that the video hosting …

Google Marketing Live

Google Marketing Live 2019: The Latest Innovations

Over 5,000 marketers from around the world gathered in San Francisco for Google Marketing Live. At this annual conference, top Google executives present the next innovations to their impressive suite of advertising channels. Here are some of the most important features to keep a…

Innovation Announcements from Facebook’s F8 Conference

Innovation Announcements from Facebook’s F8 Conference

Last week, thousands of developers, creators and entrepreneurs from around the world gathered in San Jose, CA for F8, Facebook’s annual conference about the future of technology. Mark Zuckerberg kicked off the two-day event with a keynote that addressed how Facebook is building …

The Power of Brand Storytelling

The explosion of digital has now made products and services immediately accessible to consumers from the palm of our hands anytime, anywhere. The average consumer spends around 11 hours a day interacting with digital and other media outlets according to the first-quarter 2018 Ni…

web_accessibility

What you need to know about Accessibility & Websites

Website Accessibility is a hot topic now and key area of focus for web developers. While the Web and eCommerce industries have been unregulated for a long time, the landscape is changing and new rules are coming into play. A key factor driving the push for accessibility is the A…