In today’s digital business world, not only is a mobile-friendly and optimized website an option, it’s an absolute necessity. This revelation is not new – we’ve known for years th…
While there’s great progress being made, there continues to be a gap between women-owned businesses and female leadership roles versus their male counterparts. In 2019, for exampl…
Every day, 9,000 babies are born to millennial parents in the US alone. Soon, millennials will control the majority of the $2.4 trillion parenting industry. Millennials are redefi…
You can help support Black-owned businesses by ordering their products online during Black History Month and beyond. The Black Lives Matter movement has shined a light on racial i…
Video content is king in the world of social media. Just go online right now and scroll through the gamut of short-form videos, stories, challenges, vlogging clips, and full-produ…
COVID-19 has changed the way Americans shop for products, goods, and services. According to a McKinsey report, US eCommerce experienced 10 years growth in just a three-month perio…
In today’s marketing world, diversity is much more than just a balanced gender and racial representation in an image you post on social media or incorporate on your website. True …
During the COVID-19 crisis, people all over the world had to quickly adjust to new ways of interacting with life – a new digital normal. From work, leisure and community involveme…
Social Media has revolutionized our lives and the ways we connect. There are many benefits from the mass adoption of social media. Families and friends can connect so much more ea…
Holiday shopping in 2020 will look quite differently than previous years. Because of the COVID-19 pandemic, consumers will be shifting a significant amount of their holiday shoppi…
Here at Cuker, we do things differently. Our company culture is built around doing good in the world - whether that's investing in our team members growth, producing quality work …
The explosion of digital has now made products and services immediately accessible to consumers from the palm of our hands anytime, anywhere. The average consumer spends around 11…
COVID-19 drastically changed all of our lives. From social interaction to work and shopping, any sense of everyday normality and ‘business as usual’ was altered in one shape or another. It was a defining year where digital and eCommerce platforms became essential for how we buy …
Google has just released its vision for the future of analytics: Google Analytics 4. With more business conducted online and increasing pressure to make sure every marketing dollar is spent appropriately, insights from digital analytics are more crucial than ever before. In a re…
Instagram launched Reels last week - a new way to create, discover, and share entertaining videos. This feature is now available in 50 countries worldwide, including the United States, India, and Japan. Instagram has seen success from past rollouts, such as Stories, IGTV, and In…
TikTok has taken the world by storm. With its catchy videos, fun challenges and entertaining features, it's now the hottest social platform on the planet. As more and more people of all ages download the app, brands and marketers are starting to realize that TikTok is a vital to…
While business and life have been gradually transitioning to be more digital since the turn of the century, COVID-19 is accelerating that transition. The ‘new normal’ is going to last a while. Don’t expect things to go back to ‘the way they were’ before COVID-19. Instead, know t…
Google recently made a significant algorithm update, known as Google BERT, to better understand searches and produce results for more natural language queries. The algorithm update will also feed in natural language and search context to their AI technology. Billions of searches…
The challenges we face from the Coronavirus will define 2020. More than 175 countries have reported cases of COVID-19, the disease caused by the coronavirus. This outbreak is first and foremost a human tragedy, affecting the lives of hundreds of thousands of people worldwide. Si…
Not only is the coronavirus (COVID-19) a public health crisis, but it’s also having an impact on global supply chains. For many companies, the coronavirus crisis has highlighted the downside of their dependency on a single supplier or a certain country, such as China, and the ne…
Even in the age of social media, where ideas, thoughts, and information are instantaneously exchanged － email marketing remains a vital and effective business strategy to reach and engage a target audience. Why? Consider the following: * 99% of consumers check email at least onc…
If you haven’t started planning your holiday marketing yet, now is the time. Between Thanksgiving, Black Friday, Christmas and the rest of the winter holidays, this is a highly important time of the year for businesses, especially for eCommerce brands. In fact, holiday eCommerce…
