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Innovation, Trends & Technology

Diversity

Are You Including Enough Diversity In Your Marketing?

In today’s marketing world, diversity is much more than just a balanced gender and racial representation in an image you post on social media or incorporate on your website. True …

Digital

The Power and Possibilities of Digital in a Global Crisis

During the COVID-19 crisis, people all over the world had to quickly adjust to new ways of interacting with life – a new digital normal. From work, leisure and community involveme…

Lady on bike holding mobile phone

10 Ways To Use Social Media More Responsibly

Social Media has revolutionized our lives and the ways we connect. There are many benefits from the mass adoption of social media. Families and friends can connect so much more ea…

Digital Holiday

Preparing For A Digital Holiday Season

Holiday shopping in 2020 will look quite differently than previous years. Because of the COVID-19 pandemic, consumers will be shifting a significant amount of their holiday shoppi…

Instagram Launches Reels

Instagram launched Reels last week - a new way to create, discover, and share entertaining videos. This feature is now available in 50 countries worldwide, including the United St…

COVID-19 Accelerates Transition To Digital Business

While business and life have been gradually transitioning to be more digital since the turn of the century, COVID-19 is accelerating that transition. The ‘new normal’ is going to …

Agency Life at Cuker

Agency Life at Cuker

Here at Cuker, we do things differently. Our company culture is built around doing good in the world - whether that's investing in our team members growth, producing quality work …

LOVE

The Power of Brand Storytelling

The explosion of digital has now made products and services immediately accessible to consumers from the palm of our hands anytime, anywhere. The average consumer spends around 11…

Zero-Click Checkout

With a mass transition to mobile for online shopping, media consumption, and so much of our daily lives being integrated with our phones, consumers are in turn buying more on mobi…

Google Analytics

Meet Google Analytics 4

Google has just released its vision for the future of analytics: Google Analytics 4. With more business conducted online and increasing pressure to make sure every marketing dollar is spent appropriately, insights from digital analytics are more crucial than ever before. In a re…

TIKTOK

How Brands Should Leverage TikTok

TikTok has taken the world by storm. With its catchy videos, fun challenges and entertaining features, it's now the hottest social platform on the planet. As more and more people of all ages download the app, brands and marketers are starting to realize that TikTok is a vital to…

BERT

What You Need To Know About Google BERT

Google recently made a significant algorithm update, known as Google BERT, to better understand searches and produce results for more natural language queries. The algorithm update will also feed in natural language and search context to their AI technology. Billions of searches…

Breaking Through

Marketing During COVID-19

The challenges we face from the Coronavirus will define 2020. More than 175 countries have reported cases of COVID-19, the disease caused by the coronavirus. This outbreak is first and foremost a human tragedy, affecting the lives of hundreds of thousands of people worldwide. Si…

COVID 2020

eCommerce Brands Look to Diversify Their Supply Chain in the Wake of the Coronavirus

Not only is the coronavirus (COVID-19) a public health crisis, but it’s also having an impact on global supply chains. For many companies, the coronavirus crisis has highlighted the downside of their dependency on a single supplier or a certain country, such as China, and the ne…

Cuker CRM

The Power of Email Marketing & CRM

Even in the age of social media, where ideas, thoughts, and information are instantaneously exchanged - email marketing remains a vital and effective business strategy to reach and engage a target audience. Why? Consider the following: * 99% of consumers check email at least onc…

Digital Shopping Trends for Holiday 2019

Digital Shopping Trends for Holiday 2019

If you haven’t started planning your holiday marketing yet, now is the time. Between Thanksgiving, Black Friday, Christmas and the rest of the winter holidays, this is a highly important time of the year for businesses, especially for eCommerce brands. In fact, holiday eCommerce…

The Importance of Simplicity in Website Design

The Importance of Simplicity in Website Design

Beauty in Simplicity Your website is where customers learn about your brand and it’s also where your customers go to transact with your business. A great website is both elegant and functional. The simplicity and ease of use can make or break your website experience. Today’s dig…

Running an Effective Giveaway on Social Media

Running an Effective Giveaway on Social Media

When it comes to connecting with your audience, few things beat social media giveaways and contests. Giveaways make the consumer excited about your brand and, when done correctly, encourage them to share and spread the word on their personal social channels. This creates an incr…

The Increasing Power of YouTube

The Increasing Power of YouTube

In an age where video and visual content is consumed more than ever before, YouTube reigns king. With videos on everything from how to build a coffee table to the bloopers from Season 2 of Friends - YouTube pretty much has it all. It comes as no surprise that the video hosting …