Email marketing is a great way to connect with customers and prospects. The key to a successful email campaign is getting people to actually open your message. Click-through rates…
Affiliate marketing is a tactic that allows a publisher to earn commission for promoting your product, service, or brand. Beneficial to both the creator and the brand, affiliate m…
Your website is a reflection of your business. It’s where most customers first interact and engage with your brand. And what we know holds true with eCommerce experiences – custom…
Chances are, you’ve spent substantial time, effort, (and money) hoping visitors on your website will shop, fill their carts, and subsequently hit the ‘buy now” button. That’s the …
OTT is ushering in a new era of awareness marketing. In the past, it required millions of dollars to run a TV commercial that would reach a wide range of audiences. ‘Over-the-top’…
“Shop local!” Seems we’ve all become quite familiar with the phrase in the last few years. There’s even a recognized day celebrating local businesses in November (Small Business S…
Content is not only king…it’s a strategic driving force of today’s digital marketing campaigns. Quality content is what can set your brand apart from all others. As one of the mos…
In recent years, user experience (UX) has become an increasingly important partner of SEO. The main reason: Google. Google’s algorithms have become quite advanced, placing a great…
Since the beginning of the pandemic, eCommerce and online grocery shopping erupted in popularity. It’s easy to see why. No long lines or crowds, more product variety, and delivery…
Jamie Oliver. Kylie Jenner. Alexa Chung. What do these names all have in common? Right now, they are three of the top social influencers in the world. From lifestyle to fashion to…
For eCommerce brands, the holiday season is the most wonderful (and busiest) time of the year. Experts forecast a 14.1% increase this year in holiday spending, according to the Na…
Do you know that 6.57 billion people worldwide have a smartphone? And that number is expected to surpass 7.6 billion users by 2027. Here’s another amazing number…23 billion, as in…
Amazon Marketing Cloud (AMC) is a secure, privacy-safe data clean room solution, designed to help marketers measure performance across different media channels. So, what exactly i…
Amidst the onset of COVID-19, the U.S. experienced a brief recession in April 2020 followed by economic growth in many industries. In 2022, the economy has slowed down due to infl…
“A picture is worth a thousand words” – we’ve all heard that saying before, right? Well, this visual adage is right on the money when it comes to search capabilities and eCommerce…
Last year, Apple came out with the iOS 14 update, giving users the option to opt out of data sharing every time an app is downloaded. Since its rollout, the effect of iOS 14 on ma…
As a kid, did you ever create an imaginary friend who was the embodiment of the ideal companion? If you did (or didn’t), that’s ok. Today, marketers create fictional ‘friends’ or …
Social media plays a significant role in our daily lives. It’s how we connect, communicate, and stay informed in the digital age. Even though that’s hardly new information, for br…
Artificial intelligence (AI) is changing the way marketers and brands think about user experiences. User experience (UX) affects how we feel while interacting with a brand’s websi…
Consumer data is one of the hottest topics in digital marketing and advertising. Unlike other forms of information, such as third-party data, zero-party data is collected directly…
When we shop online, there are many reasons that stop us from hitting the ‘complete your order’ button at checkout. We’ve all been there. Here’s a scenario: you’re in the process …
Since prehistoric cave drawings of the Magdalenian age, humans have used information to communicate, entertain, and record daily events. Though much has changed over the last ten …
In the digital world, NFTs are everywhere! And they’re generating huge amounts of buzz…and coin. Take for instance the ‘Nyan Cat’ meme (an animated cat with a pop tart body that g…
Cryptocurrency, such as Bitcoin and Ethereum, has become one of the hottest tech trends seen in years. It’s hard to ignore the effect that blockchain technology has on eCommerce. …
The metaverse – it’s a virtual environment that is vast, mysterious, and rapidly expanding. Right now, the term seems to be everywhere. Facebook has even transformed its name to ‘…
With so many brands out there, providing endless choices for millions of consumers – how do you get people to love your brand? Trust is one of the most valuable traits between a b…
Every day, 9,000 babies are born to millennial parents in the US alone. Soon, millennials will control the majority of the $2.4 trillion parenting industry. Millennials are redefi…
Since COVID-19 emerged in early 2020, the global pandemic had a profound effect on our way of life and accelerated the shift to eCommerce – and nowhere is that more evident than i…
In the next decade, a major part of your business success will depend on how you leverage ‘big data’. Businesses today collect huge volumes of data at incredibly high speeds. With…
The new digital age requires businesses to proactively adapt and evolve. Companies need to utilize advanced technology, analyze online customer behavior, and cultivate a harmoniou…
In recent years, we’ve all become aware of the importance of eCommerce. A gold-standard user experience is now expected by your customers. In fact, global retail eCommerce sales a…
In today’s digital business world, not only is a mobile-friendly and optimized website an option, it’s an absolute necessity. This revelation is not new – we’ve known for years th…
While there’s great progress being made, there continues to be a gap between women-owned businesses and female leadership roles versus their male counterparts. In 2019, for exampl…
You can help support Black-owned businesses by ordering their products online during Black History Month and beyond. The Black Lives Matter movement has shined a light on racial i…
COVID-19 has changed the way Americans shop for products, goods, and services. According to a McKinsey report, US eCommerce experienced 10 years growth in just a three-month perio…
During the COVID-19 crisis, people all over the world had to quickly adjust to new ways of interacting with life – a new digital normal. From work, leisure and community involveme…
Social Media has revolutionized our lives and the ways we connect. There are many benefits from the mass adoption of social media. Families and friends can connect so much more ea…
Here at Cuker, we do things differently. Our company culture is built around doing good in the world - whether that's investing in our team members growth, producing quality work …
The explosion of digital has now made products and services immediately accessible to consumers from the palm of our hands anytime, anywhere. The average consumer spends around 11…
With over 72 million, millennials have taken over baby boomers to be the largest group of consumers in the U.S. Born between 1981 and 1996, millennials are the first generation to grow up with social media, immediate real-time responses, smartphones, and constant access to infor…
Who’s ready for the holidays? As the holiday season gets closer and the pandemic continues to evolve, businesses everywhere want to know what’s in store for the upcoming season. Will eCommerce have the same impact as it did last year? Will it continue to grow? Should brands put …
Video content is king in the world of social media. Just go online right now and scroll through the gamut of short-form videos, stories, challenges, vlogging clips, and full-production ads. It’s clear that video on social is the future of marketing and advertising. Video content…
COVID-19 drastically changed all of our lives. From social interaction to work and shopping, any sense of everyday normality and ‘business as usual’ was altered in one shape or another. It was a defining year where digital and eCommerce platforms became essential for how we buy …
In today’s marketing world, diversity is much more than just a balanced gender and racial representation in an image you post on social media or incorporate on your website. True marketing diversity and inclusivity requires deep thought, research, a strategic plan, and an empath…
Google has just released its vision for the future of analytics: Google Analytics 4. With more business conducted online and increasing pressure to make sure every marketing dollar is spent appropriately, insights from digital analytics are more crucial than ever before. In a re…
This year, holiday shopping will look quite differently than previous years. Because of the COVID-19 pandemic, consumers will be shifting a significant amount of their holiday shopping online. If you want to go shopping at a mall, you’re going to have to line up six feet apart, …
Instagram launched Reels last week - a new way to create, discover, and share entertaining videos. This feature is now available in 50 countries worldwide, including the United States, India, and Japan. Instagram has seen success from past rollouts, such as Stories, IGTV, and In…
TikTok has taken the world by storm. With its catchy videos, fun challenges and entertaining features, it's now the hottest social platform on the planet. As more and more people of all ages download the app, brands and marketers are starting to realize that TikTok is a vital to…
While business and life have been gradually transitioning to be more digital since the turn of the century, COVID-19 is accelerating that transition. The ‘new normal’ is going to last a while. Don’t expect things to go back to ‘the way they were’ before COVID-19. Instead, know t…
