Innovation, Trends & Technology

Innovation Announcements from Facebook’s F8 Conference

Innovation Announcements from Facebook’s F8 Conference

Last week, thousands of developers, creators and entrepreneurs from around the world gathered in San Jose, CA for F8, Facebook’s annual conference about the future of technology...

The Power of Brand Storytelling

The explosion of digital has now made products and services immediately accessible to consumers from the palm of our hands anytime, anywhere. The average consumer spends around ...

live_revolution

Live Revolution - The Next Big Thing in Social Media

The next big thing in Social Media is here. While social media started with image and text based ‘posts’ the format is changing and the trend is headed toward video. With the in...

Instagram Checkout

What Instagram’s Checkout Launch Means for Brands

Instagram announced the launch of shopping checkout which will allow users to purchase a product without leaving the app. With stored payment info this will create a very quick ...

Zero-Click Checkout

With a mass transition to mobile for online shopping, media consumption, and so much of our daily lives being integrated with our phones, consumers are in turn buying more on mo...

web_accessibility

What you need to know about Accessibility & Websites

Website Accessibility is a hot topic now and key area of focus for web developers. While the Web and eCommerce industries have been unregulated for a long time, the landscape is changing and new rules are coming into play. A key factor driving the push for accessibility is the...

brands_amazon

Brands & Amazon

Amazon has grown to have 41% of eCommerce in 2018 and is projected to grow to 50% by 2021. The reach and power of Amazon is undeniable. With their highly sophisticated technology platform, streamlined mobile shopping, and ecosystem of offerings, the retail giant is becoming mo...

digitaltrendsphoto

Digital Trends for 2019

The digital landscape is shifting rapidly, and this transformation will accelerate even faster in 2019. With the adoption of both emerging technologies and new capabilities within proven, time-tested channels, brands will have more access to consumers than ever before. Here ar...

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Leveraging the Power of Social Influencer Marketing

As the world and its conversations shift to social media, consumers are looking to their peers for advice on purchase decisions more than ever. This has paved the way for influencer marketing budgets to be doubled in 2018. In fact, according to a Tomoson survey, 59% of markete...

holiday_ecommerce

How to Optimize Your eCommerce Experience for a Successful Holiday Season

Now is the perfect time to optimize your eCommerce site for the holidays. Gift your holiday customers with an effortless online shopping experience. The power of a top performing eCommerce website will not only improve the overall shopping experience, but ensure that holiday s...

Multi-Channel Attribution Modeling for Digital Marketing

Multi-Channel Attribution Modeling for Digital Marketing

With the growth of the digital landscape and more marketing dollars going toward digital, there is a growing demand for better multi-channel attribution modeling. How do the different channels contribute to generating sales? Should we be giving more credit to one channel over ...

Digital Marketing for Natural Food Brands

Digital Marketing for Natural Food Brands

Health and wellness have converged into a revolution sparked by media, and food brands are at the forefront of fueling it - creating cleaner, more natural products that are better for us and the world. As consumers adapt healthier and more sustainable ways of consuming product...

Site Speed is the New Black

Site Speed is the New Black

Site speed is now one of the most important factors in an effective eCommerce strategy. In today’s mobile-first environment (and in light of Google’s recent algorithm update), optimized site speed is absolutely imperative for generating both high conversion rates and optimal s...

Boosting Productivity in a Creative Environment

Boosting Productivity in a Creative Environment

Productivity is important, but it’s not always easy to come by in a creative environment. We sat down with our CEO, Aaron Cuker, to answer your questions on how to increase productivity within the workplace - both as a team and as a leader. Q: How do you inspire each individua...

Consumer Trends in Online Grocery & Food CPG Shopping

Consumer Trends in Online Grocery & Food CPG Shopping

We’ve all had those days when a trip to the grocery store feels a little out of reach. Allotting time out of your busy schedule, circling the parking lot for a spot, wandering the aisles for what you need (cue the impulse buys), standing in the checkout line, then carrying you...