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Innovation, Trends & Technology

Leveraging Big Data

How to Leverage Big Data for Smarter Marketing

In the next decade, a major part of your business success will depend on how you leverage ‘big data’. Businesses today collect huge volumes of data at incredibly high speeds. With…

Culture for Digital Age

Building a Culture for the Digital Age

The new digital age requires businesses to proactively adapt and evolve. Companies need to utilize advanced technology, analyze online customer behavior, and cultivate a harmoniou…

10 Things That Will Make Customers Love Your Brand

10 Things That Will Make Customers Love Your Brand

With so many brands out there, providing endless choices for millions of consumers – how do you get people to love your brand? Trust is one of the most valuable traits between a b…

5 Keys To eCommerce Success

5 Keys to eCommerce Success

In recent years, we’ve all become aware of the importance of eCommerce. A gold-standard user experience is now expected by your customers. In fact, global retail eCommerce sales a…

Grocery eCommerce

The Top Grocery eCommerce Platforms in the U.S.

Since COVID-19 emerged in early 2020, the global pandemic had a profound effect on our way of life and accelerated the shift to eCommerce – and nowhere is that more evident than i…

Mobile Optimzed

Is Your Website Optimized for Mobile?

In today’s digital business world, not only is a mobile-friendly and optimized website an option, it’s an absolute necessity. This revelation is not new – we’ve known for years th…

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Women-Owned Online Businesses

While there’s great progress being made, there continues to be a gap between women-owned businesses and female leadership roles versus their male counterparts. In 2019, for exampl…

Millennial Parents

Marketing To Millennial Parents

Every day, 9,000 babies are born to millennial parents in the US alone. Soon, millennials will control the majority of the $2.4 trillion parenting industry. Millennials are redefi…

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Supporting Black-Owned Online Businesses

You can help support Black-owned businesses by ordering their products online during Black History Month and beyond. The Black Lives Matter movement has shined a light on racial i…

Video for Social

Leveraging Video on Social Media for Brand Marketing

Video content is king in the world of social media. Just go online right now and scroll through the gamut of short-form videos, stories, challenges, vlogging clips, and full-produ…

CPG Brands Turn To Digital

CPG Brands Turn To Digital Marketing During Pandemic

COVID-19 has changed the way Americans shop for products, goods, and services. According to a McKinsey report, US eCommerce experienced 10 years growth in just a three-month perio…

Diversity

Are You Including Enough Diversity In Your Marketing?

In today’s marketing world, diversity is much more than just a balanced gender and racial representation in an image you post on social media or incorporate on your website. True …

Digital

The Power and Possibilities of Digital in a Global Crisis

During the COVID-19 crisis, people all over the world had to quickly adjust to new ways of interacting with life – a new digital normal. From work, leisure and community involveme…

Lady on bike holding mobile phone

10 Ways To Use Social Media More Responsibly

Social Media has revolutionized our lives and the ways we connect. There are many benefits from the mass adoption of social media. Families and friends can connect so much more ea…

Agency Life at Cuker

Agency Life at Cuker

Here at Cuker, we do things differently. Our company culture is built around doing good in the world - whether that's investing in our team members growth, producing quality work …

LOVE

The Power of Brand Storytelling

The explosion of digital has now made products and services immediately accessible to consumers from the palm of our hands anytime, anywhere. The average consumer spends around 11…

eCommerce 2020

Is This The Tipping Point For eCommerce?

COVID-19 drastically changed all of our lives. From social interaction to work and shopping, any sense of everyday normality and ‘business as usual’ was altered in one shape or another. It was a defining year where digital and eCommerce platforms became essential for how we buy …

Google Analytics

Meet Google Analytics 4

Google has just released its vision for the future of analytics: Google Analytics 4. With more business conducted online and increasing pressure to make sure every marketing dollar is spent appropriately, insights from digital analytics are more crucial than ever before. In a re…

Digital Holiday

Preparing For A Digital Holiday Season

This year, holiday shopping will look quite differently than previous years. Because of the COVID-19 pandemic, consumers will be shifting a significant amount of their holiday shopping online. If you want to go shopping at a mall, you’re going to have to line up six feet apart, …

Instagram Reels Launch

Instagram Launches Reels

Instagram launched Reels last week - a new way to create, discover, and share entertaining videos. This feature is now available in 50 countries worldwide, including the United States, India, and Japan. Instagram has seen success from past rollouts, such as Stories, IGTV, and In…

TIKTOK

How Brands Should Leverage TikTok

TikTok has taken the world by storm. With its catchy videos, fun challenges and entertaining features, it's now the hottest social platform on the planet. As more and more people of all ages download the app, brands and marketers are starting to realize that TikTok is a vital to…

Digital Transition

COVID-19 Accelerates Transition To Digital Business

While business and life have been gradually transitioning to be more digital since the turn of the century, COVID-19 is accelerating that transition. The ‘new normal’ is going to last a while. Don’t expect things to go back to ‘the way they were’ before COVID-19. Instead, know t…

BERT

What You Need To Know About Google BERT

Google recently made a significant algorithm update, known as Google BERT, to better understand searches and produce results for more natural language queries. The algorithm update will also feed in natural language and search context to their AI technology. Billions of searches…

Breaking Through

Marketing During COVID-19

The challenges we face from the Coronavirus will define 2020. More than 175 countries have reported cases of COVID-19, the disease caused by the coronavirus. This outbreak is first and foremost a human tragedy, affecting the lives of hundreds of thousands of people worldwide. Si…

COVID 2020

eCommerce Brands Look to Diversify Their Supply Chain in the Wake of the Coronavirus

Not only is the coronavirus (COVID-19) a public health crisis, but it’s also having an impact on global supply chains. For many companies, the coronavirus crisis has highlighted the downside of their dependency on a single supplier or a certain country, such as China, and the ne…

Cuker CRM

The Power of Email Marketing & CRM

Even in the age of social media, where ideas, thoughts, and information are instantaneously exchanged - email marketing remains a vital and effective business strategy to reach and engage a target audience. Why? Consider the following: * 99% of consumers check email at least onc…