Cuker has earned a Gold MarCom Award in the Digital Marketing category for our integrated campaign that helped Centerline Athletics expand beyond pickleball and connect with a broader cross-sport audience.
Cuker partnered with Centerline to build on its roots in pickleball and introduce the brand to more tennis and golf players. The marketing campaign centered on a shared audience: people who play more than one sport and want performance apparel they can wear from the court to the course and beyond.
Cuker brought that positioning to life through campaign creative, paid media, and creator partnerships. By showing the apparel in action across sports, the campaign gave players more ways to see where Centerline fit into their own routines.
Explore how Cuker helps brands grow at cukeragency.com.