Nixon Goes International With Retail Education Tool

Nixon, the maker of premium watches, headphones, accessories, and apparel, recently launched an international rollout of their successful digital retail education website. Cuker and Nixon previously partnered to develop the retail education tool that was launched in the US earlier this year.

The goal of the website is to leverage digital to provide product-specific information that will inspire and empower specialty shops and big-box Nixon retailers. By creating an engaging, easy-to-navigate site, sales reps can be as connected to the technical product features and benefits as the internal Nixon team.

The website utilizes responsive design for an optimal browsing experience, allowing Nixon retailers to access product resources on the go and answer questions about the products in real-time, using their mobile devices on the shop floor.

After the successful rollout of the digital retail education site in the US, Nixon and Cuker partnered to expand the tool internationally. While English is the default language used, users in other countries now have the option to translate the messaging to provide all Nixon retailers the same resources to best represent the product line worldwide.

Cuker brings a strong portfolio of experience in action sports and lifestyle digital marketing to the partnership, including distinguished brands such as Oakley, Quiksilver, Red Bull, DC Shoes, Rip Curl, and PacSun.

About Nixon Founded in 1998 in Encinitas, CA, Nixon is the premium watch and accessories brand for the youth lifestyle market. Focused on making the little stuff better, Nixon began with a small line of team-designed, custom-built watches sold exclusively in specialty board sport and fashion retailers. Currently distributed in over 90 countries, Nixon's product range has grown to include select soft goods, leather goods, custom audio products and more. For more information, please visit