Nixon Partners With Cuker For Digital Retail Education Website

Cuker and Nixon recently developed a new digital retail education website. The new partnership will leverage digital to provide product-specific information geared towards retailers, their shop employees and includes foundational Nixon brand, watch and audio information. The website engages the end user with an easy-to-navigate, information-rich site with a primary focus to educate Nixon retailers by way of thoughtful and thorough technical product information.

The website utilizes responsive design for an optimal mobile browsing experience on smartphones and tablets as well as desktop, allowing Nixon retailers to access product resources on the go and answer questions about the products in real-time, using their mobile device on the shop floor.

“Nixon has always stood for innovation and we are energized by the partnership to bring that strategic thinking to digital,” said Jay Cruz, Creative Director for Cuker. “Our goal, as always, is to create a compelling digital retail education experience that is a cut above the tools used by Nixon’s competition, setting the gold standard in the industry.”

Cuker brings a deep portfolio of experience in action sports and lifestyle digital marketing to the partnership including renowned brands such as Quiksilver, Oakley, Red Bull, Alpinestars, DC Shoes, Rip Curl, Roxy, and PacSun.

About Nixon Founded in 1998 in Encinitas, CA, Nixon is the premium watch and accessories brand for the youth lifestyle market. Focused on making the little stuff better, Nixon began with a small line of team-designed, custom-built watches sold exclusively in specialty board sport and fashion retailers. Currently distributed in over 90 countries, Nixon's product range has grown to include select soft goods, leather goods, custom audio products and more. For more information, please visit