The world is getting smaller. US based brands are admired globally and used to be more difficult access. Now with the Internet, large US brands are becoming increasingly more accessible by an international audience.
Over 60% of Facebook and Twitter users are outside of the US. We have launched many social media campaigns with our clients (predominantly US based brands) and we always get feedback from international users asking how they can buy the products.
Currently we are working with Callaway Golf, DC Shoes, Quiksilver, and Vix Swimwear on building international features and infrastructures on their website(s).
US Brands need to have an online strategy for international e-commerce, international currency, website hosting, language translation, and ongoing website management. We have been working with our clients on structuring their international online strategy to build it efficiently and grow sales.
The internet is bringing people together and making it easier to get brands and products that you love, whether you are in Sothern California, New York, Brazil, Australia, Europe, or Russia. In the next 5 years all major brands will be addressing global e-commerce solutions to grow direct sales and market to an international audience.