Form Delivers KO with New E-commerce Store

We're pumped up about the new website and eCommerce platform we built for Form Athletics, the martial arts apparel and lifestyle brand owned by athletic shoe giant K-Swiss. The new site is a complete overhaul for the brand, with a more athletic, polished look and feel that embodies the expanding mixed martial arts industry. It features a blog, team page, dealer locator, videos, lookbook, downloads and events.

We also developed a new eCommerce store that integrates with Form's in-house order fulfillment/inventory management software. The new platform includes advanced functionality like user accounts, gift cards, quick shop feature, social media sharing integration, and an easy one-page checkout. The eCommerce system also has sophisticated merchandising features, including the ability to feature product groups that can be grouped together per rider.

The results? A no-holds-barred knock-out. In less than a week, online sales had doubled. Check it out at www.formathletics.com.

Published on .

More to Read

What is Amazon Marketing Cloud?

Amazon Marketing Cloud (AMC) is a secure, privacy-safe data clean room solution, designed to help marketers measure performance across different media channels. So, what exactly is a ‘data clean room’, you may ask? There’s really no single definition, but its role is to provide …

Navigating a Recession with Effective Marketing

Amidst the onset of COVID-19, the U.S. experienced a brief recession in April 2020 followed by economic growth in many industries. In 2022, the economy has slowed down due to inflation, rising interest rates, ongoing supply chain disruptions, and the war in Ukraine. These and ot…

Benefits of Visual Search for eCommerce

“A picture is worth a thousand words” – we’ve all heard that saying before, right? Well, this visual adage is right on the money when it comes to search capabilities and eCommerce. Instead of words to form a search query, images help us look for products we want to buy. This is …

Driving Sales from Social Media in a Post iOS Era

Last year, Apple came out with the iOS 14 update, giving users the option to opt out of data sharing every time an app is downloaded. Since its rollout, the effect of iOS 14 on marketing and advertising has been tremendous. For years, marketers have relied on data sharing for pa…

How to Use Buyer Personas for Better Conversion Rates

As a kid, did you ever create an imaginary friend who was the embodiment of the ideal companion? If you did (or didn’t), that’s ok. Today, marketers create fictional ‘friends’ or characters who define a certain type of customer. They’re called ‘buyer personas’. Buyer personas le…

Social Commerce: Growing Your Brand’s Sales on Social Media

Social media plays a significant role in our daily lives. It’s how we connect, communicate, and stay informed in the digital age. Even though that’s hardly new information, for brands, social media is a platform that’s driving revenue through the proverbial roof. In fact, social…

Ready to Grow your Digital Business?

Let's Talk